What do you do with your money?

Question

Sales professionals earn everything from pure commission & draws to base + commission to bonuses (perhaps some key employee special compensation here and there too).

You get taxed heavily (especially the great ones), have highly elastic month-to-months, spend lots (you do deserve it), and your time and energy is heavily leveraged towards doing what you're talented and skilled at, not the number crunching and learning about the new tax changes. That's what we've discovered working with our sales clients.

We're licensed financial professionals who help sales professionals who have variable income with saving for emergencies, insurances, investments, etc. . . primarily for structured monthly spending, liquidity, tax-protection, and future savings like retirement, homes, kids, or other biz ventures.

When our clients work with us, they really love us, but it's really challenging for us to set appointments with y'all brilliant sales professionals. We get a lot of canned "no, thanks", ghosting, and "I'm not interested" comments.

Any recommendations on setting appointments/structure via. . . cold calling, LinkedIn messaging (I know you get bombarded a lot here, so how do we stick out?), or other platforms?

Thanks a lot!

Accepted Answer

How are you different than the other 10 billion people who reach out with similar services? In the world of American Greed and Bernie Madoff, why should I trust you?

Answer

Honestly, I think salespeople are more focused on their own financial health than almost any other group of people. We're way more likely than an average person to aggressively save, invest, have side businesses, and just be knowledgeable about taxes and their implications in general. It's possible that a lot of people just don't see a need for your services.

Answer

I think platforms like Robinhood, WeBull, etc are making it harder and harder for money managers since people (especially salespeople who like risk) would rather play the stock market by themselves and any profit they make is their own besides what uncle sam takes in capital gains. That being said, I think money managers are much better about generating returns year after year after year so I think getting people to think long term and not short term is the key.

Answer

So the way I got introduced to my Financial Planner was through a friend of a friend. He had a lot of clients from the saas world in the Bay Area, and he sold me on their effective tax strategy to reduce my overall tax burden. Could it have been BS? Yeah for sure, but because he knew I worked in saas and worked in sales, he discussed relevant issues that his clients faced and how he handled them.

So basically, figure out where you add value specifically to sales people, and make sure that your value is different than what your competitors talk about.

Answer

Your differentiation will set your appointments intact

Answer

This sounds canned but add value on LinkedIn. Share content that’s relevant, don’t go for the ask right as you add them. Play the long game and nurture, sending relevant success stories etc

Finance

What do you do with your money?

11 comments

Finance

What do you do with your money?

11 comments

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