Tonytechnology profile picture
Tonytechnology profile picture

Tonytechnology

Commercial Account Executive

Old School Bravo

What personas buy from LinkedIn (other than sales or marketing).

There’s such a push to build a personal brand on LI and post all the time. But I find that unless you’re selling into sales or marketing sectors or your buyers are specifically CRO’s/CMO’s, most often your buyers aren’t constantly scrolling LinkedIn looking for your poll or life post.


Other than those main two personas - who are we building the brand for?

🔎 Prospecting
🤝 Networking
👥 Social Selling
5

7 comments

Sort by:
braintank
Politicker
3
Enterprise Account Executive
No one. It's masturbation. 
paddy
WR Officer
2
Director of Business Development
Yeah, it's a giant reach around circle jerk for the most part
stanrym
Valued Contributor
0
CEO
lmao
Incognito
WR Officer
1
Master of Disaster
For when prospects google me after a meeting or call.

You want to see if I'm qualified? Here you go. Shitloads of content to convince you that I'm all that and a bag of chips! 

Then to my Facebook and Instagram for "personal stuff" (which is carefully crafted for a very specific narrative so you think you're peeking behind the curtain but you're really not).

Once you have a decent amount of content, though, you can slow down. I have. It's a terrible ROI timewise after a certain point. 
Rallier
Politicker
1
SDR Manager and Consultant
It's also good if you want to get another job at some point. Even if your buyers aren't on LinkedIn, you can still post. 

I know it's easy to hate on it, but so many people get raises based on name recognition alone
Smithy
Politicker
0
Director of Sales
HR is an ok persona to try but they aren’t on there like Sales and marketing 
CuriousFox
WR Officer
0
🦊
None

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