The War Room
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Do you actually use sales collateral that Marketing creates?

If you answer the poll, can you share why you do or don't?

Do you actually use sales collateral that Marketing creates?
Attached poll
*Voting in this poll no longer yields commission.
πŸ‘‘ Sales Strategy
3
CadenceCombat
Tycoon
+13
Account Executive
It really depends from company to company and how good the collateral is.Β 

When i was working for an enterprise software company with a 50 person in-house marketing team? Absolutely. They produced great content.

When i switched gears and worked for a startup with 1 person doing marketing and having to make due with shoddy graphics work? Almost never used it without heavily altering it first.
joeygal
Good Citizen
Sr. AE
You make a great point. I've also noticed that when sales and marketing are siloed, reps rarely use marketing's content and on the flip side, marketing rarely seeks or implements feedback from reps. Similarly, I've worked for companies that had real engines and others that were just twiddling their thumbs, so I'm just curious!
CadenceCombat
Tycoon
+13
Account Executive
All good! happy to share my experience.
sellout
Good Citizen
Hybrid Account Executive
I will use things like performance stats and all that but the materials themselves are usually awful. They also put what could be on 1 page into a full presentation the client won't read.Β 

The data helps a lot though as I need it to give them an ROI
CadenceCombat
Tycoon
+13
Account Executive
I feel you on this. Frustrating not to have the right assets to put in front of a prospect / client.
In
InspirationalShining
WR Officer
+7
Business Development
My marketing team has made some amazing online materials through PandaDoc. It makes it easy to delete what's not applicable to the prospect. Plus, it tells you who viewed it and when they forwarded it. I highly recommend PandaDoc if you're not already using it. All of our electronic contract signing goes through there too.Β 
Trinity
WR Officer
+7
BusDev
Too long, too many words/text. I create a visual diagram (venn)
softwarebro
Politicker
+4
Director of Sales
my marketing team is pretty solid - so yes often
SlinginSoftware
Politicker
+6
Account Executive
Pretty much never…
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