carbonpro

Account Executive

Politicker

Valued Contributor

Opinionated

What's the next "new" type of software?

A fairly broad question, but what do you think are some of the next "big" sofwares?

Was just thinking about something like CRM. Been around for a little while.

I sell a vertical CRM for private equity and we were flooded with leads for a few years, and quotas were hit from just inbound. Then, they all dried up. Past 3ish years, most of the industry has a specialized CRM in place and most opps are cold sourced, either in Europe (slower to adopt) or new, smaller shops.

What do you think?

☁️ Software Tech

💽 CRM

💾 Product

17 comments

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BmajoR

Arsonist

Account Executive

AI Marketing. You plug in your desired outcome and a campaign is created.

braintank

Politicker

Enterprise Account Executive

Gawd that's gonna be awful.

Also, FWIW, salesloft has done this for free through it's labs for years: https://cadenceengine.salesloft.com/

BmajoR

Arsonist

Account Executive

I'm imagining more of a real marketing campaign versus an outreach cadence. Like generating ads online, where they target, who, what time, etc, all that data driven stuff but using AI to do the heavy lifting for you.

Kosta_Konfucius

Politicker

ERP Sales

Prompt based generative AI

oldcloser

Arsonist

💀

what's that?

Sunbunny31

Arsonist

Sr Sales Executive 🐰

Any of your sales come from rip-and-replace?
Or from add-ons?
Are you guys still innovating on your platform (see oldcloser's comment below about AI) or are you closed off and behind?
I mean, there was a boom, but all those 2-3 year contracts come due, and if customers aren't happy with what they have, they start looking. And you want to be there. CRM isn't going away; it's going to need to evolve to better serve the market.

CuriousFox

WR Officer

🦊

Gotta be better than the extra licensing nickel and diming Ohana train

oldcloser

Arsonist

💀

When your vertical CRM takes a ginormous dataset of transactional records from it's own storage, anonymizes it, and uses it to train a machine to communicate with your customers' customers in their own language, you'll have it. You'll have taught a computer your customer's customers vertical. That is next.

GPTuna will be a dead fish.

Machine learned best practices from information you already have is the answer. If nobody at your joint has considered this... worse yet, if they're thinking of adding Cherry the Chorizo eating Chatbot to your software, they're late and they've missed the point entirely.

It's almost like I sell a solution that does this... Can help if you need.

SaaSyBee

Politicker

Founder

Hard to tell. I don't think it will be something truly "new" but a new name and spin on an thing that exists. Like how Gong calls revenue intelligence "conversation intelligence."

SoccerandSales

Big Shot

Account Executive

Definitely something AI related. Issue is there are so many bs AI tools that are going to make finding the real gem companies difficult

AnchorPoint

Politicker

Business Coach

AI anything

pirate

Big Shot

Account Executive

AI CRM... So in my mind it would automatically populate the comments, value maps, next steps, activities. Could happen

Diablo

Politicker

Sr. AE

Not sure but let’s wait and watch ☠️

Justatitle

Big Shot

Account Executive

Marketing AI to replace larger marketiing opp teams.

Pachacuti

Politicker

They call me Daddy, Sales Daddy

Probably, it unfortunately, AI related.

thesearentleads

Member

Account Executive

Most customers find their CRM is “good enough” and there’s never material pain outside of burning a ton of money trying to build a custom CRM that justifies a rip & replace. I haven’t seen anyone come on the market with a 10x feature that justifies a complete conversion. If there’s some acute problem they’re trying to solve it’s typically safer to buy a best in breed point solution to stitch onto your existing CRM. You’ll probably find more success working with a) customers that have no CRM or b) customers dumping money to an SI or dev team to build on prem or configure Salesforce for them

ChumpChange

Politicker

Channel Manager

Just what I've been seeing... AI Marketing & Design. Sad to see it but there's now enough disruptors in this space to get a semi-successful campaign/design work while reducing companies cost centers significantly.

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carbonpro

What's the next "new" type of software?

17 comments

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