SDR2AE

Account Executive

What’s your day to day life as an AE like?

As the title says, I'd like to get your thoughts on this. I've been SDR for about 3 years at 2 massive SaaS companies (both leaders in their field). Started off as SDR and crushed target month on month - actually my AE closed 2 net new logos from my very own sourcing and prospecting, one logo being the biggest logo till date 💰. story short, my sales director made move to a new company, offered i make the move with her as Sr SDR, decent base w/ 50/50 split.

Fast forward, hit my numbers but culture was so toxic and made me sick and a force return to office 3 days a week. Landed a job as AE at a relatively small company. Only a couple clients worldwide, no content, no resources, no processes in place, still prospecting using hubspot which to me doesn't make my life easier compared to tools like salesloft or outreach, no SDR either but currently recruiting for an SDR for me, plus I had no help with onboarding as there's no such thing here. I have to deal with what I have available and whatever links or documents everyone shares randomly with me hoping it'll help.

4 weeks in with plenty of downtime at my disposal. I spend time on competitors' website more than I do on my current company's website. there's literally no resources available to help. worked on my territory plan, CEO absolutely loved it.

Now, any advise on how I can plan my second month? of course I have started prospecting and built my sequences yet zero content I can include in my outreach. I know they expect the impossible from me and probation is 3 months but not expected to close any deals.

Any advise on how I can muddle through and impress my sales director will be helpful 😅🙏🏾

🤓 Sales Tech

☁️ Software Tech

7

12 comments

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antiASKHOLE

Tycoon

4

Bravado's Resident Asshole

I call people and set my own appts. Do my own demos. close deals. get money. always always always keep your pipe flowing

SDR2AE

Fire Starter

0

Account Executive

Calling ofc would one of my methods. I ain’t scared of cold call but you know when it gets to the point of prospects asking for following content to digest? That’s the issue

TennisandSales

Politicker

3

Head Of Sales

an SDR for 3 years????DAMN im impressed. i could never have done that.

so you really need to take time and understand the product. and learn how to talk about it. this will make your life easier going forward.

nailing down your messaging is key at this point.

SDR2AE

Fire Starter

1

Account Executive

🤣🤣 Reason I stayed SDR for almost 3 years was after 15 months on my first SDR role, my sales Director made me tag along with her to another company. Pay was very attractive and I made the move but because I am scared of gaps on my CV, I had to stay there for a little close to a year before landing my current AE role.

But you’re right, I am taking time to learn the product and crafting my own messaging because nothing prior to my arrival exists. Only issue is, I still find myself with plenty of downtime and I hate feeling like this on a job but I reckon its bc I am only 5 weeks in the role

TennisandSales

Politicker

0

Head Of Sales

nice! yeah i wouldnt feel too bad about it. every job i have had there is always a slow period in the start. then over time it ramps up and your crazy busy haha

Sunbunny31

Politicker

2

Sr Sales Executive 🐰

If you don't have content and resources, you're going to have to build your own messaging. What's your value prop? Why would someone pick you over your competition? Then get out there and start building up your pipeline.

CuriousFox

WR Officer

1

🦊

Be factual yet brief. You don't want to waste time for the prospect or yourself.

Kosta_Konfucius

Politicker

1

Sales Rep

When you have that little of resources you need to be creating your own. Meet with those 4 clients, understand why they chose you, what were they doing before, how are they doing after the implementation, ROI they have found

SDR2AE

Fire Starter

0

Account Executive

Insightful. I have raised this up with marketing previously to approach those clients to somewhat create a compelling case study clearly articulating the ROI. Bc sales is about providing value. But impossible to do with no content to prove

Sunbunny31

Politicker

2

Sr Sales Executive 🐰

Definitely have marketing work on the formal case studies. However, if I was in your shoes, I wouldn't wait for this from marketing. I'd be getting stories/ROI that I can use in my own pitch to build pipe immediately.

SDR2AE

Fire Starter

0

Account Executive

Thanks Sunbunny, if I was waiting on marketing it’ll be a long wait I know. Which is why I spend a lot of time on competitors website trying to understand the ROI from their use cases which I already get but we do have 2 case studies for a couple clients which is more of a story but needs a lot of work such as quantifying them so ROI is clearly seen like the before and after implementation kinda situation. Also for all our current clients, we have no RFI or documentation that can help me understand the challenges our they were facing before reaching reaching out to us. That would have helped a great deal.

SDR2AE

Fire Starter

0

Account Executive

Competition is clearly so advanced and have many clients under their portfolio but stealing those clients would be a pain because it’s a new product which they’re trying to position as well speak. So I am the first AE to take that to market.

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