andrea profile picture
andrea profile picture

andrea

Global Head of Partnerships

Valued Contributor
Contributor
Fire Starter
+1

Which buyer persona is the hardest to sell to?

As someone who spent an entire career selling SaaS solutions to tech profiles, I'd love to get your thoughts.

Which buyer persona is the hardest to sell to?

Attached poll
*Voting in this poll no longer yields commission.
๐Ÿง  Advice
๐Ÿ˜‚ Sales Humor
โ˜๏ธ Software Tech
19

23 comments

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braintank
Politicker
18
Enterprise Account Executive
Marketing becuase they always say they have budget but never do and they're dumb.
Sunbunny31
Politicker
2
Sr Sales Executive ๐Ÿฐ
Oh, winner.
bandabanda
Tycoon
1
Senior AE Mid Market
And theyโ€™re the first to get budget slashed during times like this
Salesandcoffeedude
Valued Contributor
1
Business Development Representative
Nonprofits,ย  don't even have budget to start a conversation
braintank
Politicker
1
Enterprise Account Executive
LoL. Doctors without borders, more like doctors without budgets!
andrea
Valued Contributor
0
Global Head of Partnerships
๐Ÿ˜‚ made my day
CuriousFox
WR Officer
8
๐ŸฆŠ
They are all a pain in the ass. ๐Ÿ’…
1nbatopshotfan
Politicker
2
Sales
If your selling SaaS youโ€™re really selling to the department you want and legal and IT.ย 
CuriousFox
WR Officer
4
๐ŸฆŠ
Legal = โ˜ 
jefe
Arsonist
4
๐Ÿ
Why I voted legal.

They thrive on causing problems.
Gasty
Notable Contributor
5
War Room Community Manager
Security because security
TennisandSales
Politicker
3
Head Of Sales
I would for sure say marketing because there is SOOOO Much martech out there that it can be hard to break through the noise.ย 

and marketing budgets get cut all the time.ย 

I would HATE to be selling to marketing depts right now hahaย 
andrea
Valued Contributor
0
Global Head of Partnerships
At least you can find them on linkedin, unlike security ppl who hide behind X3โ€™hityoe*~โ‚ฌ]_โ‚ฌ?] usernames
braintank
Politicker
4
Enterprise Account Executive
Security people only talk to when there is a project and budget, which I can appreciate.

Marketing folks will talk to you at any time b/c they need something to do with their day.
Saasyboy
Valued Contributor
2
Account Executive
Accounting can be super tough. They are risk adverse and donโ€™t like change.
LordOfWar
Tycoon
1
Blow it up
Legal 100%, by the time their legal and our legal fight it out all value is lost.
mulelax16
Executive
1
Senior Account Executive
shocked #1 is security. Having sold into this space for 2+ years, there are some massive budgets available and it is easy to drive urgency since breaches are always in the news.ย 
Ryscott0317
Politicker
1
Cloud Specialist
C-levels too
ABX
Opinionated
1
Account Executive
Security/IT - never sold into them but I know the culture is vehemently anti-sales.

Marketing can't even gate content for these people because they'll just leave the page if they have to enter an email.
andrea
Valued Contributor
1
Global Head of Partnerships
This literally sums it all up
hunnybunny
Opinionated
0
SaaS Sales
So many hoops to jump through with legal
thekid
Good Citizen
0
sdr
Anybody here sell into product? Whats that like?
sc1996
0
director
Talent/Recruiting/HR - never again. no seat at the table and in this macro-economic environment. Lol.

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125 people voted
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