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Student

Valued Contributor
Praised Answer
Good Citizen
+2

Wide or Narrow

say u have 500 account as an SDR would u try and cast the widest net possible or be targeted.

i.e. would you repeatedly call the same 50 try to run through 200?

wide or narrow

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😝 cold callingss
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13 comments

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Kosta_Konfucius
Politicker
6
Sales Rep
Tailor and target the best accounts, spray and pray doesn’t work
new
Valued Contributor
1
Student
Would u keep calling say 2x a day into the same account
Kosta_Konfucius
Politicker
3
Sales Rep
Same person no, same company different person absolutely
Pachacuti
Politicker
4
They call me Daddy, Sales Daddy
Eventually you will call all 500. So make each call worthwhile. Do the research and know your prospect.
jefe
Arsonist
1
🍁
Exactly. 500 isn't a ton
new
Valued Contributor
0
Student
It was of an example
FinanceEngineer
Politicker
2
Sr Director, sales and partnerships
As an SDR, you have to hit all of them. I would rank them and high, medium, and low. The high ones are very customizable, the medium are in a high touch sequence, and the lows are in a low touch sequence.
LambyCorn
Arsonist
1
A mfkn E
target of course. 25 targeted cold calls over 100 random calls evyer day of the week, same thing for emails
ThatNewAE
Big Shot
1
Account Executive - Mid enterprise
Tricky question.
When I was a BDR, I had 200 accounts book. Here’s how I went about it -

- Cast a wide net to touch base with all the 200.
- Choose my low hanging fruits early on and do solid research and reach outs on them.
- Don’t forget the remaining accounts. Keep following up. Less customised for now. As soon as traction builds up, personalisation builds up.
braintank
Politicker
0
Enterprise Account Executive
Targeted outreach to all
pirate
Big Shot
0
🦜☠️ Account Executive
Definitely customize the best you can
CRAG112
Valued Contributor
0
Account Executive
Focus
CuriousFox
WR Officer
0
🦊
Quality vs quantity debate

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