With sales cadence, how many touch points are you making with the prospect to establish some sort of a connection!?👥

are you personally creating your own outline on how you're getting those touch points or does it differ based on the prospect that you're reaching out to?

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Gasty

Notable Contributor

War Room Community Manager

@Marnel14: Seriously, get away from the touchpoint mentality. When I did lead gen (the times when cadence tools didn't even exist), we used to look at prospects more as humans, and less as touchpoint-humans.

It can take anything between 1 to 100 touchpoints. Depends on so many variables - the prospect / the time of your reach out / the messaging / the presentation / the mode of reach out / the storyline of your messaging.

Not saying you should stop using cadences altogether. But the mentality of 12-touches-to-1-connection is just a story you are telling yourself, nothing more.

jefe

Arsonist

🍁

Good points.

Don't give up after just 1 though..

TennisandSales

Politicker

Head Of Sales

if its cold, ill do 10+ touches in 14 business days.

Diablo

Politicker

Sr. AE

Depends whether it’s warm or cold leads as TennisandSales mentioned. Mine varies - I have 14 steps cadence for my cold leads,7-8 steps for warm. It further depends whether the prospect is SMB, MM or Ent.

BlueJays2591

Politicker

Federal Business Dev Director

8-10

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Marnel14

With sales cadence, how many touch points are you making with the prospect to establish some sort of a connection!?👥

5 comments

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