DungeonsNDemos

Rolling 20's all day

Acclaimed Answer

Your strangest business case

I was chatting with my coworker this morning about a recent business case he has been working on. We tend to have longer deals with a mutual action plan.

Like any software company, we always try to have buy-in at every level.

Above the line for C-level initiatives.

Below the line for Managers and Department heads.

Don't forget to multithread, kids ;)

Most of the time we can work with our champion to develop a case, as we know our ICPs and our fit in the market well. General KPI's tend to stay the same and we have case studies out the ass so it's usually not too difficult to find where we address pain.

Every now and then there will be a strange hook that a champion will ask to build the business case around.

I think the weirdest I've seen was the corporate team looking to rollout our solution so they can monitor the effectiveness of the new uniforms they were going to launch to their teams so they could improve retention.

I'm curious to hear from you all, what is the strangest case you've built?

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👑 Sales Strategy

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SaaSguy

Tycoon

7

Account Executive

Had a customer who built a business case around our tool helping limit the "liberal" governments ability to cancel their "consersavitive" business.
Didn't make much sense but got a 3 yr deal from it.

jefe

Arsonist

4

🍁

I'd put money on somebody being called a 'cuck' at some point during that process.

Sunbunny31

Politicker

1

Sr Sales Executive 🐰

LOL. I wouldn't bet against you.

Sunbunny31

Politicker

2

Sr Sales Executive 🐰

And they spent money on it? Hahahaha. Nice sale.

DungeonsNDemos

Big Shot

2

Rolling 20's all day

Holy crap that’s amazing hahaha

GDO

Politicker

0

BDM

That’s crazy

Beans

Big Shot

5

Enterprise Account Executive

I want more detail on THIS one.

Phillip_J_Fry

Opinionated

5

Director of Revenue

My mind immediately assumed the client was Hooters

ThatNewAE

Big Shot

1

Account Executive - Mid enterprise

I was in Thailand and Hooters meant something else there. Is this the same Hooters you are talking about lol ? xD

Phillip_J_Fry

Opinionated

1

Director of Revenue

Hooters is a restaurant chain in the US which consists of women in short shorts and low cut shirts. The outfits have been a topic of debate on numerous occasions.

ThatNewAE

Big Shot

1

Account Executive - Mid enterprise

Yep. That’s what it was in Thailand too.

DungeonsNDemos

Big Shot

1

Rolling 20's all day

One of the things we do is help remotely monitor offices/locations for organizations with more than one. That business case was a few months ago so the jury is still out but retention of employees has been a big focus. This was international where uniforms are much more common.

Phillip_J_Fry

Opinionated

4

Director of Revenue

I sold software that monitored IT infrastructure for enterprise organizations. It had built-in machine learning to understand what baselines looked like for certain objects within the environment and would send alerts if things moved too far from said baseline. It essentially acted as a way for IT folks to get in front of a problem before it imploded.
I had a few odd use cases throughout the years, but one of my favorites was a chain of exotic fish stores.
Through clever use of the way that we pulled data from servers/switches/firewalls, we were able to connect to sensors within the fish tanks. From these sensors, we could monitor things like temperature, salt levels, water levels, algae, and other metric that were critical to keeping these expensive fish alive.

Sunbunny31

Politicker

1

Sr Sales Executive 🐰

That's actually very cool. Did you find a way to package that for other enterprises? I can see that being valuable for city aquariums (I know, aquaria, but we are not in Rome).

Phillip_J_Fry

Opinionated

1

Director of Revenue

I dug into it a bit and price seemed to be a big hurdle for most similar businesses. Most of these places seemed to be mom&pop places, and the software generally came in around $50k.

Sunbunny31

Politicker

0

Sr Sales Executive 🐰

I was thinking bigger, such as Monterey Bay Aquarium, or the Shedd, for example.

DungeonsNDemos

Big Shot

1

Rolling 20's all day

That’s definitely a cool one! Dead fish = lost revenue, that’s some hard ROI.

jefe

Arsonist

3

🍁

Don't have any crazy ones that come to mind but I'm here for the comments.
Great thread idea.

HVACexpert

Politicker

1

sales engineer

Hmm I’m trying to think of what I would have be the equivalent, probably interesting customer or project locations.
-I worked on a job where the company manufactured formaldehyde so they was an interesting project.
-occasionally you run into people putting commercial grade HVAC into their house, always someone in industry. A guy last night called me about how he’s retrofitting commercial hot water floor heating into his 100 year old home.
-I always enjoy doing site visits with cool projects. I was at a brewery and cider house that had geothermal heat recovery and all sorts of other fancy stuff. Or when I interned for a university facility department and got to see air handling units almost two stories tall and walk down a supply duct as big as a hallway.

Always fun to be able to see and touch what you sell and watch it in action.

LambyCorn

Arsonist

1

A mfkn E

as long as you got the deal closed I guess? lol

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