I was chatting with my coworker this morning about a recent business case he has been working on. We tend to have longer deals with a mutual action plan.
Like any software company, we always try to have buy-in at every level.
Above the line for C-level initiatives.
Below the line for Managers and Department heads.
Don't forget to multithread, kids ;)
Most of the time we can work with our champion to develop a case, as we know our ICPs and our fit in the market well. General KPI's tend to stay the same and we have case studies out the ass so it's usually not too difficult to find where we address pain.
Every now and then there will be a strange hook that a champion will ask to build the business case around.
I think the weirdest I've seen was the corporate team looking to rollout our solution so they can monitor the effectiveness of the new uniforms they were going to launch to their teams so they could improve retention.
I'm curious to hear from you all, what is the strangest case you've built?