IndianaShep

Director of Sales and Marketing

Valued Contributor

Annual plan

Who among us has to complete, submit, and have their annual plan approved this month? I do.

I have to go in tomorrow and submit it for both my departments and I have no idea which way to go. I mean, I do...I have two version: one based on expected disbursements for the board, and one that I think realistically reflects the year ahead.

But I'm not resolute in my reading of the market. We do well in recessions, and we do well in boom markets. But this last year kicked my ass. We sold over quota by nearly 149%+, but a notable number of companies cancelled contracts (through no fault of the qualification/sales process or projects team: just wild economic conditions made for a weird year) and we ended up at 90% of goal. Ouch.

How are you all feeling about the year ahead? Are we (as an economy) blowing out the hatches or battoning them down?

💪 Motivation

🥁 State of Sales 2022

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18 comments

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Pachacuti

Politicker

2

They call me Daddy, Sales Daddy

Im kinda shocked my company ISN'T asking for an official 2023 plan.

IndianaShep

Politicker

0

Director of Sales and Marketing

Bold strategy Cotton, let’s see how it plays out!

CuriousFox

WR Officer

2

🦊

We have to submit our during ops reviews next month.

It sounds like a January problem to me. ‼🐈‼

IndianaShep

Politicker

1

Director of Sales and Marketing

*replies in out of office

FinanceEngineer

Politicker

2

Sr Director, sales and partnerships

I have a meeting next week to go over this. It’s the only meeting I have all week.

IndianaShep

Politicker

0

Director of Sales and Marketing

How do you feel about it?

FinanceEngineer

Politicker

1

Sr Director, sales and partnerships

I feel good about it. Just reviewing the pipeline and determining what we can actually bring in. Managing expectations and keeping those expectations managed is an important part of any org.

antiASKHOLE

Tycoon

1

Bravado's Resident Asshole

Nope. Maybe I would have with the Strategic AR Role.

IndianaShep

Politicker

0

Director of Sales and Marketing

Lucky

UserNotFound

Politicker

1

Account Executive

We have to turn in our annual plans in June each year (our fiscal is April-March and our busy season winds down in beginning of May). I would HATE to be doing mine rn- Godspeed!

Thankfully, a recession is good for my business. We historically sell MORE in a bad economy, but we are coming off a hard few years and some harsh layoffs which makes me question if the pattern will hold or if corporate is bracing for impact…

IndianaShep

Politicker

0

Director of Sales and Marketing

I am there with you, we can balance in a recession if we get in good with the right people. We are cheaper than hiring someone, so that works in our favor.

punishedlad

Tycoon

1

Business Development Team Lead

Not really in my responsibilities, but we are having a full sales team meeting this week as kind of a "year in review". I'm assuming they'll outline the 2023 plan while we're there.

Justatitle

Big Shot

1

Account Executive

The markets are unpredictable. People thought 2022 was going to be huge and that proved not to be true. Makes me glad that I have to find a new job to be honest

IndianaShep

Politicker

1

Director of Sales and Marketing

I am going in as a brutalist. Expect shit, and try to overdeliver. It is not that I am shy or afraid of stretching, but missing goal is a big deal and screws the whole company. See how I am in six months, haha.

TennisandSales

Politicker

0

Head Of Sales

How do i feel about the year ahead? Pretty good. I’m lucky to be in an industry that is solving a need that seems to be unaffected by any economic down turn.

IndianaShep

Politicker

1

Director of Sales and Marketing

What is that industry?

TennisandSales

Politicker

1

Head Of Sales

life sciences

Armageddon

Opinionated

0

Enterprise Account Executive

Yeah it’s a tough one. We do well regardless of boom or bust market but things feel different this time, there is so much scrutiny over spend.

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