AnchorPoint

Business Coach

Been having this conversation a lot with clients, so I asked Bravado AI... What is the best cold call opening?

Cold/Warm calls have been a constant conversation lately, so I asked Bravado AI to chime in... and found it very interesting how many start with questions.

Doesn't opening up the conversation with a question also open the door to ending the conversation? They answered the phone, so they already made the decision that they "have time" and "can be interrupted"... so isn't the opening the time to earn the opportunity to continue with a strong positioning statement followed closely with a relevant unique value proposition?

Thoughts?

Best practice to open a Cold Call...

Attached poll

Ask for "permission" to continue the interruption? Confirm that "now is a good time" Use Humor in some manner to earn their favor to continue Acknowledge the interruption and continue by providing strong reasons for continuing Cold Calling is dead - get with the times Grandpa!

*Voting in this poll no longer yields commission.

🔎 Prospecting

👑 Sales Strategy

📞 Cold Calling

14

19 comments

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oldcloser

Arsonist

13

💀

@Gasty has the best one I've heard. It's the only one I use now. "yes, this is a cold call. you can hang up now or roll the dice."

Sunbunny31

Politicker

7

Sr Sales Executive 🐰

Why did I immediately think of this?

oldcloser

Arsonist

2

💀

Perfect!

Sunbunny31

Politicker

4

Sr Sales Executive 🐰

I'm cringing at the comma locations in the cc, but I didn't want to go searching for a gif that was grammatically perfect. Apologies to @Fenderbaum

Fenderbaum

Politicker

3

Retired Choirboy🪕

LOL, sometimes, a grammatically correct, gif is, hard to, find.

oldcloser

Arsonist

1

💀

:::::::::yep

CuriousFox

WR Officer

3

🦊

SO FREAKING HARD

sugardaddy

Politicker

1

🍬

Haha! Tha'ts a good one. Might try that!

punishedlad

Tycoon

4

Business Development Team Lead

These are definitely good general guidelines, which I think SalesGPT is pretty good at tackling.

AnchorPoint

Politicker

4

Business Coach

SOOOOO Proud of my Bravado Brothers and Sisters! NO ONE SELECTED Cold Calling is Dead!!!

Maximas

Tycoon

2

Senior Sales Executive

Humor usually works with me way more than other ways!

Filth

Politicker

2

Live Filthy or Die Clean

Personally I found great success in asking them to do me a favor and then asking question about determining right person/org then moving to qualifying/disqualifying. People like to be helpful.

Scaleemup

Good Citizen

0

VP Sales

It really depends on what ICP and persona you’re tackling and to which market you’re selling. I was never a big fan of permission based openers but for some SDR it works really well. Find your sweet spot, keep evolving and develop a feeling for your market 🤴

Scaleemup

Good Citizen

1

VP Sales

Also: Never pitch too early! Gain trust with a referral or reference customers you’re working with early on: hey I also work with CUSTOMER X in your industry or close to your HQ. They found it appealing that we PROBLEM YOU SOLVE WITH YOUR SOLUTION / PRODUCT.

thedue2.0

Good Citizen

0

VP of Sales

On the receiving end of too many cold calls, the ones that win the day offer value to me.

It could be work they did.
Piece of swag.
Something they created for me.

This takes time and is not scalable.

If it’s not scalable, go shorter, and targeted towards a paint point they don’t know. Google review you picked up. Rub the dogs nose in their shit. And, use phones, email, direct mail, fax, whatever. Going broad and persistent, walking the line between persistence and passionate is key.

detectivegibbles

Politicker

0

Sales Director

mediagal

0

Director Client Partnerships

I've had the most success with humor...especially post covid when many of my prospects work remotely and are able to screen calls placed to their mobile devices, which also serve as their office line.

AnchorPoint

Politicker

0

Business Coach

Humor, when applied correctly is unstoppable.

Lioness

Good Citizen

0

Sr Field Enterprise Account Executive

Just proceed with the call. There's no point in asking to be part of a conversation you're already part of.

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