I was doing some light reading with one of my many books on Selling in my personal Library and the question popped in my head...what are the top 10 of books on Selling & Sales.
Did a quick search. These popped up:
- SPIN Selling.
- The Challenger Sale.
- Getting to Yes.
- Fanatical Prospecting.
- Little Red Book of Selling.
- To Sell Is Human.
- Zig Ziglar's Secrets of Closing the Sale.
- Never Split the Difference.
I have a few of these (and yes, I read them). Haven't heard of some of the others. A few are classics and some are VERY modern.
I thought I would throw out a survey of the top books here, but post your favorite - and why it's your fave - below.
Personally, I'm a fan of GAP Selling and Eat Their Lunch. The first for the conception aspects of it and really breaking down the sales process. The second because it's message really hit for what I sell and my target market.
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