SaasSlingin profile picture
SaasSlingin profile picture

SaasSlingin

Sr AE

Politicker
Valued Contributor
Opinionated
+5

Best buyer persona to sell to?

Doesn't seem this was asked in a while so bringing it back.  Share why you picked who if you're feelin it. lettuce sling.

(purposely not grouping some you otherwise might)

best buyer persona to sell to/work with?

Attached poll
*Voting in this poll no longer yields commission.
🤷‍♂ Poll
☁️ Software Tech
17

27 comments

Sort by:
Nairobi
Politicker
10
AE
For a BDR, Marketing is the best. They’ll take any meeting and pretend they like the solution, only to ghost at the end of the sales process. But hey got my opp qualified so don’t care! As an AE it’s the worst because they never have budget even though they say they do
TennisandSales
Politicker
1
Head Of Sales
hahaha! i was going to say "anything but marketing" but this is a good point.
SaaSsy
Politicker
0
AE
😂
SaasSlingin
Politicker
0
Sr AE
Lol so true
Kosta_Konfucius
Politicker
6
Sales Rep
I like finance since they know the budget better than most
SaaSsy
Politicker
1
AE
Yep love me some CFOs. I find them more direct, logical and quick to actually get things done than other roles.
salezkween
Opinionated
6
Enterprise Account Executive
Sales - it’s a revenue driver not a cost center (everyone else). If you sell well and are polished, they’ll respond well. That’s also a double edged sword. If you are a green rep and fumble a lot, they won’t give you the time of day. These are all generalizations
Sunbunny31
Politicker
5
Sr Sales Executive 🐰
Engineering, because they get right into it and are problem solvers by nature.
BlueJays2591
Politicker
2
Federal Business Dev Director
I've always had issues with engineering. They're the right persona for me to sell to, but a lot of them have the personality of a door knob so connecting can be difficult
Sunbunny31
Politicker
3
Sr Sales Executive 🐰
Just make them feel like the experts they are, and it often works to get them to want to help.
BlueJays2591
Politicker
1
Federal Business Dev Director
I've noticed they want their ego stroked a bit.
Mobi85
Politicker
4
Regional Sales Manager
I like the ones that tell me yes and can buy stuff :)
Sunbunny31
Politicker
2
Sr Sales Executive 🐰
That's always the right answer!
Mobi85
Politicker
2
Regional Sales Manager
Had to throw in the disclaimer of “and can buy stuff” because that one has bit me in the ass before with them agreeing to stuff and find out later on they don’t have the authority to purchase.
Sunbunny31
Politicker
2
Sr Sales Executive 🐰
Yes - getting to the person who can sign the contract or approve the budget is key. :)
SaaSsy
Politicker
2
AE
Ok you win, this is the only answer
anothersalesgiy
Good Citizen
0
Enterprise Account Executive
Amen 🙏
BlueJays2591
Politicker
3
Federal Business Dev Director
Selling to sales people is the best if you are good at what you do. If not, they will know and call you out. But generally they're decent to sell to because we all know what it's like to be on the other end
CuriousFox
WR Officer
3
🦊
I like talking to the ones in charge 😉
Pachacuti
Politicker
2
They call me Daddy, Sales Daddy
Best?

The decision maker.
Diablo
Politicker
1
Sr. AE
I have been selling to product/project guys, they are pain in the ass sometimes but good to work with
FinanceEngineer
Politicker
1
Sr Director, sales and partnerships
Marketing seem to buy the most in my precious role. Selling, it is all about allocating revenue and Marketing likes to swing their (useless) dick when it comes to buying things.
ThatNewAE
Big Shot
1
Account Executive - Mid enterprise
Sales and marketing are the easiest to deal with in the starting of the sales funnel. They are pretty much in touch with the market, not too rigid to talk to and definitely chill.

Towards the end of the sales funnel, these exact personas become pain in the arse . They know the exact tactics you would use to close them in, and they resist.

Finance and IT is extremely difficult in the beginning of the sales funnel, and easy to deal with while closing them.
SaasSlingin
Politicker
0
Sr AE
Appreciate this take. Not so sure I’d throw sales and marketing in the same bucket when it comes to end of funnel though
Justatitle
Big Shot
1
Account Executive
Honestly, selling to sales because they usually will get to the point and if they have any weight to throw around and like your product the deal will get done.
SaasSlingin
Politicker
1
Sr AE
Agreed
CadenceCombat
Tycoon
0
Account Executive
Finance

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