salesdadinhis30s

Enterprise Account Executive

Best practices for building pipeline? (SaaS)

Hey all--always curious to hear about what's working for building pipeline.

Channels. What channels are you using? LinkedIn? Cold call? Email? Carrier pigeon?

Messaging. What messages are resonating? What's not working that used to? How targeted is your messaging? Do you feel like targeted messaging even works?

Tips / tricks. What are you experimenting with that has provided surprising results? What are some popular thoughts on pipeline gen that really aren't true (e.g. "cold calls are dead")?

Love to hear whatever you are willing to share!

🔎 Prospecting

💌 Cold Emailing

📞 Cold Calling

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SADNESSLieutenant

Politicker

Officer of ♥️

not a comprehensive list but off the top

-No BS messagin, clear, concise, crisp
-Cold calling, emailing qualified peoples
-Linkedin perusing and filter searches (Finding the right contacts at the right places)
-utilizing news events
-shorter emails
-slack channels
-engaging in LI groups
-starting conversations about relevant topics
-cold calls are not dead. LinkedIn is not dead. Peoples pitches and relevancy is dead. Dont tell me you are going to improve efficency tell me you just stopped the next supply chain cyber attack at one of my competitors by doing xyz and wanted to know if I am aware of how hackers are now doing a to get b and how much it costed the last place who wasn't interested.
-be a thought leader
-believe in what you sell and your price - if you dont the prospect wont
-targeted messaging works. mass messaging works. Just make sure it's relevant to the title/industry/person. usually one 10 minute search to find the best prospect and have a great conversation is worth more than 50 random cold calls spray and praying. Do both, have emails and calls going out in hour blocks and use the rest of the day to target and build use cases.

salesdadinhis30s

Fire Starter

Enterprise Account Executive

Love it! Helping me think of a few good ideas.

Don't know if you'd be willing to share maybe an example of a LinkedIn or email message that's working well for you?

SADNESSLieutenant

Politicker

Officer of ♥️

I'm doing restaraunt tech rn so I just did a linkedin search or restaraunt owners in my network and found a bunch, I sent connection requests with a simple question: Are you able to provide 50 more orders for our company each week? - people accept and we begin the conversation about digital restaurants as an educational approach, then it goes into an exploratory call of the concept and how we bring in extra 5k/week while there only cost that raises is food cost as opposed to food/labor/location/etc.

If that were cybersecurity it would be more along the lines of

Ciso connect - Would you be able to stop a (very specific) type of attack on your network today?

Then talk about the attack and ways it is stopped, have a convo, then get into an exploratory call of how you are currently stopping these attacks, the costs, the savings, the benefits, etc.

Idk if that's helpful

SADNESSLieutenant

Politicker

Officer of ♥️

honestly alot of sales is just luck. talk to enough people and you find your perfect customer. or illuminate enough peoples problems, and you provide the solution

salesdadinhis30s

Fire Starter

Enterprise Account Executive

I hear you and agree. But your post is great, I love the idea--appreciate you sharing. I'm to play around with some messaging like this next week...

Kosta_Konfucius

Politicker

Sales Rep

Hard to add anything else

antiASKHOLE

Tycoon

Bravado's Resident Asshole

I have always been one that is pro cold calling. it's not the most fun, but it can really produce. Then there are things like buying lists and using things like LinkedIn or googling things in your vertical.

SADNESSLieutenant

Politicker

Officer of ♥️

agreed - phones win by far

salesdadinhis30s

Fire Starter

Enterprise Account Executive

Same--I'm a cold call guy, but it's pretty rough with connection rates at maybe 5%. Trying to cover another base or two to build more pipeline if I'm gonna hit EOY quota...

Thatsalesdude

Politicker

Account Executive

Strictly cold calls for me

Link

Executive

Regional Sales Rep

Pound. The. Phone. 🔥
Just like @antiASKHOLE and @SADNESSLieutenant said; most of my success came from dials believe it or not.

Also, came here to say: Carrier pigeon never came back, so could still be out there finding a plethora of leads…tbd…🫡

antiASKHOLE

Tycoon

Bravado's Resident Asshole

Should have sent Hedwig 🤷🏼‍♂️

SADNESSLieutenant

Politicker

Officer of ♥️

I fucked around and my carrier pigeon turned into an eagle

CuriousFox

WR Officer

🦊

LinkedIn. ZoomInfo. Google. Company websites.

kermitthefrog

Catalyst

Sales Consultant

Qualifying prospects.

1. Following up.
2. Be a consultant.
3. Don't sell hard.

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salesdadinhis30s

Best practices for building pipeline? (SaaS)

15 comments

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