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HelenSeller

Account Manager

Valued Contributor
Contributor
Fire Starter
+1

Best tech industry to sell in? Now and Future

Hoping to get different perspectives on areas in tech that are best now and the next 3-5 years. Cloud, Data/Analytics, AI, Cybersecurity, FinTech, SaaS for Sales/Marketing/Ops/etc, or others. Be as specific as you want.


Can be for multiple factors..

  • Make the most money
  • Job Security/Stability
  • Other
💰 Compensation
🤓 Sales Tech
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35 comments

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braintank
Politicker
9
Enterprise Account Executive
Depends more on the company than the industry. Take cybersecurity, for instance. There are companies crushing it and others laying off or shutting down.
HelenSeller
Valued Contributor
2
Account Manager
Sounds like you know cybersecurity.. what’s your opinion on some of the top companies and some to stay away from in that?
braintank
Politicker
4
Enterprise Account Executive
I do, and I love to bloviate. Name some and I'll give you my hot takes
CadenceCombat
Tycoon
5
Account Executive
Bloviate. That’s a new one.
oldcloser
Arsonist
3
💀
*Blow-a-V8
Done it
Sunbunny31
Politicker
4
Sr Sales Executive 🐰
Sometimes the things you learn are not what you expected to learn. :)
XCH
Catalyst
2
L1
Carbon black/tenable?
braintank
Politicker
4
Enterprise Account Executive
I'd be wary of Carbonblack with the VMware acquisition
Tenable is everywhere and has a decent reputation in the VM space
sora
Opinionated
0
RevOps Automation Consultant
What about Absolute Software?
braintank
Politicker
2
Enterprise Account Executive
Don't have a take on them, sorry
HelenSeller
Valued Contributor
2
Account Manager
I guess is there an area in cybersecurity like Endpoint security, cloud security, etc that you think is better overall? If not.. what about these:
- cloudflare/Imperva/Lacework
- SentinelOne/Crowdstrike
- PAN/Fortient
- Okta/Ping Identity/Microsoft
braintank
Politicker
10
Enterprise Account Executive
Endpoint: Crowded market with a few strong players (Crowdstrike and SentinelOne). I've heard great things about both orgs, so if you can get in at either it's a solid option. I'd avoid smaller players since you'll fighting for scraps based on price.

Cloud security: Space is booming, but lots of hype. I think the winners at the end of the day will be the CSPs themselves (AWS, Microsoft) since they'll invest in native toolings. The CSPMs that do cross-cloud security are strong contenders, but all of the leaders in the space (Wiz, Orca, Lacework) have shit culture. If you're looking to join a larger org PAN has good tech and customer base.

IAM: This (IMHO) is the space to be. Granted I'm jaded since it's the industry I'm in. Okta and Microsoft are the leaders, with Ping pulling up the rear. Beware of people focusing on too nice a use case.

Cloudflare & Imperva I don't have strong opinions on, but seem solid.

Fortinet: Strong in network security space, but don't know about culture.

Another area that I think is worth investigating is OT/IoT security. I think this'll have CISOs attention and be getting investment in the coming years.
oldcloser
Arsonist
4
💀
☝️ Why I War Room
CuriousFox
WR Officer
4
🦊
Damn this person should buy you lunch 🔥
SiliconBBQ
Politicker
1
The Metal Rooster
Thanks for dropping knowledge.
Opinions on:

Netskope
Menlo
braintank
Politicker
2
Enterprise Account Executive
Netskope seems great. They're kicking butt in the SSE space.
Menlo looks to be trying to do too much and not succeeding. Avoid.
SiliconBBQ
Politicker
0
The Metal Rooster
Thanks braintank!
Sunbunny31
Politicker
5
Sr Sales Executive 🐰
Look at need-to-have rather than nice-to-have as a good start. There are going to be winners and losers in each category you listed as well. Who’s best positioned for the long haul? How do they compare to other companies? Do they have anything unique that makes them stand out?
Justatitle
Big Shot
4
Account Executive
At this time, none. Blunt honest truth
CPTAmerica
Opinionated
4
President/CRO
Anything seen by organizations as “revenue generating.” So SaaS sales would likely be my top choice. Everything is pitched as “AI” now so find AI SaaS for sales and I think you’ll find a strong market with good security.
pirate
Big Shot
3
🦜☠️ Account Executive
I used to think about industry a lot. I think cyber security and Fintech have been a bit more layoff proof.
Anyway the best thing to do: work on your mindset, go to therapy, be grateful, give it your best... If you can't give your best every day then a few times a week, be grateful, show it to others, try and try and try again and fail. And fail again. Network and talk to people. If you're great in sales then you can sell anything at all. Industry won't matter. If you have connections, your network will help you. Build trust.
Be happy, don't worry :)
Diablo
Politicker
2
Sr. AE
Unpredictable tbh!
Pachacuti
Politicker
2
They call me Daddy, Sales Daddy
The real question is what do you feel most passionate about.
detectivegibbles
Politicker
1
Sales Director
Can we get your perspective on what you want in a company and leadership?
CRAG112
Valued Contributor
1
Account Executive
It really depends. You have to look at the verticals the company sells in to. Understand how money flows within that vertical currently.<br><br>If you want to make the most money that’s totally in your control by seeking out those with greater experience than yourself and mastering what you do. <br><br>There are people selling software and earning 400k to 1MM a year. But there are also people selling equipment and doing the same or better every year.
Maximas
Tycoon
0
Senior Sales Executive
Depending on both deals and companies size I believe if you're looking mainly for money,then with no disguise it's Enterprise!
0
Sales rep
It depends, I'd say cloud security, but it really depends
HelenSeller
Valued Contributor
0
Account Manager
Any specific companies in mind? Any to stay away from?
ScorpionZD
Executive
0
Enterprise SDR
Feel like the CDW providers are solid. Databricks, Snowflake, etc.
0
Specialty Sales Representative
Anything AI won’t disrupt! Simple as that!
WillyWonka
Contributor
0
Senior Director of Sales
Background screening industry. Companies are always going to be hiring people. Future proof.
ThatNewAE
Big Shot
0
Account Executive - Mid enterprise
Cyber security, security and compliance yada yada - coming from someone who's done a bit of research while interviewing for various firms.
HelenSeller
Valued Contributor
0
Account Manager
Good to know! I’m your research are there any companies or specific areas in cyber security you find better than others? Or just solid in general?
ThatNewAE
Big Shot
0
Account Executive - Mid enterprise
It's solid in general, tbh. I haven't seen any major impact hitting this industry in general.
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https://t.me/+R-y5u9BQLss0Y2U0

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