Savages...Wanted to get a take on some "outside the box" thinking that's worked well for me recently.
Context, I work as an AE in the SMB space, but SMB really means early-stage, high-growth startups. I was recently promoted to the Medical Device vertical and find prospecting these early-stage startups to be a little bit more difficult.
So...wtf is the point of this post? Well. When I worked with consumer electronics companies I built a lot of great relationships with different VCs. 2, in particular, have helped feed multiple deals my way and the networking aspect has been amazing. The problem is, I got lucky in finding the first VC and was able to leverage some former connections with them and the success we had together to gain access into a second. Now that I'm in a new vertical those wells have dried up.
Has anyone built relationships with any VCs to gain early access to their PortCos? If so, how?
I've tried cold outreach similar to my sales cycle but I haven't had any luck yet.
Is this something that might've been a one-off stroke of luck?