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Can our phones here us for B2C Marketing?

Ok let me start with this...I am in no way shape or form a conspiracy theorist....I would fall on the side of "I hate conspiracy theorists".....


This question is as "old as time" but maybe this is finally the right platform to get to the bottom of this. Everyone has examples of discussing a product out loud and then ads popping up for them shortly after while on some form of social media platform. But can our phones really hear our conversations and use them to create targeted ads? Everyone says "no, it comes from your demographic profile and search history"...However, I call BS.


For example: yesterday I was complaining about the price of contacts with my neighbor who does not wear contacts/glasses, etc....Shortly after she received a targeted ad for contacts....EVERYONE HAS STORIES LIKE THIS!


Any B2C or Marketing people here that can confirm what we have all suspected for so long?

Our phones send out verbal conversations to companies for product marketing
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πŸ’Ύ Product
πŸ“¨ Marketing
3
salesnerd
WR Officer
+16
Head of Growth
Yeah, I've been worried about this in the past.Β 

I think it's just confirmation bias. Next time you're on the phone, take a look at some of the ads you get. 99% of them are NOT for things you've been talking about. You could have been served ads for contacts for months and you just didn't notice them, it just so happens that you're talking about contacts that you notice that ad.Β 
fuzzy
Notable Contributor
+21
CMO (Chief Meme Officer)
bruh..someone was wearing a smart bracelet of some kind..i think the Whoop? or whatever..never seen or heard of it..next thing you know, that night I have a ton of ads for it.Β 

It's also based on location data. The phones were near each other and boom.

There was an experiment floating around online of some couple that mentioned cat litter over and over even though they had zero interest and they started getting ads.Β 

If the service is free, you are the product.Β 
Stringer
Arsonist
+8
SDR
Wife: Let's have a baby.

Ads: So you're having a baby.

Me: WTF!
Chep
WR Officer
+10
Business Development Team Lead
If you don't turn off your microphone in settings for Facebook, Instagram, etc your mic is always listening so it can send you targeted ads.
Coffeesforclosers
Notable Contributor
+11
Director Sales and Market Development
they be following my dreams too
12
If sales people didn’t have quotas, and were paid just a flat rate of whatever they sold, do you think think that A)Salespeople would work just as hard? B) Create a better culture within the Sales Org? C) Create better relationships with their buyers?
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33
17
for the execs and above C SUITS i need your secrets!!!
Question
44
When would you actually take a call?!
gu
+65
gundaal , Β  pmoney88 , Β  ThomasRCallahanIII Β  and 65 people voted
14
Thoughts on reaching out to C or VP-level enterprise leads
Question
16