appaed

Want to be a Sales Engineer but how?

Change my mind - It's impossible to get referral accounts in Saas as BDRs

I was working in the printing industry. There are no such things as BDRs or AEs, only sales. That said, you will have to do everything by yourself. BUT, if you spread the seeds, before long you will see a lot of trees growing up, people will recommend their friends who need prints to come to you.

In contrast, at Saas, there's no way that people will introduce their friends come to you especially as BDRs, your job basically only for a one-time investment - bring one lead to the AEs to close, then pick up the phone and get another one.

Change my mind if you have other opinions!

Do you have any referral accounts in Saas as a BDR?

Attached poll

Yes No No but I will say yes

*Voting in this poll no longer yields commission.

🔎 Prospecting

😎 Sales Skills

13 comments

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Incognito

WR Officer

Master of Disaster

DungeonsNDemos

Big Shot

Rolling 20's all day

Donde esta mi papá y papas fritas???

CuriousFox

WR Officer

🦊

Not in SaaS 🤷‍♀️

FattySnacks

Politicker

Senior Account Executive

I mean yeah as a BDR you’re not building any type of relationship. But I’m in SaaS and I work referrals from deals I close a few times a quarter. Just have to push for it

Gyro25

Notorious Answer

Account Executive

Idk, as a BDR I definitely build relationships. I work in partnerships and enterprise and they require me to soldify a good relationship not only for referrals and building a network of partners that can refer leads to us.

Avon

Politicker

Senior Account Executive

Referrals are always going to go to the AE…no matter how good your cold call was they won’t remember you by the time they sign the dotted line. Source: former BDT, Current AE

Auracle

Executive

Enterprise Account Manager

I've built relationships with prospects where, instead of responding directly to my AE's email, they will reply to me and move my AE to the CC line.

The reason? The only person they have any sort of relationship with is me (in the context of demand generation from a BD perspective) and will default to me until the AE gives them a reason to default to them.

And just being an AE isn't reason enough for a lot of prospects (in my experience).

Avon

Politicker

Senior Account Executive

Sounds like you do a great job. Though I'd argue thats more a failure on your AEs part than anything else.

Fenderbaum

Politicker

Retired Choirboy🪕

That would be a no.

DungeonsNDemos

Big Shot

Rolling 20's all day

Tough to do so if you don't have continued contact with the customer.

Justatitle

Big Shot

Account Executive

Transactional BDRs yes. Enterprise and strategic BDRs I have seen it

loxinabox

Opinionated

Federal Account Executive

I have gotten plenty of referrals within very larger enterprise accounts. Along the lines of "hey, I heard you are the POC for this tool that might be coming to here to X company I am interested in getting my team involved".

With smaller businesses or across companies I definitely have not.

slaydie

Big Shot

Account Executive

Not as a BDR but you will certaintly get referrals as an AE. I've had 3 this year so far which doesn't sound like a lot but when you are selling $50k+ deals it all adds up

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appaed

Change my mind - It's impossible to get referral accounts in Saas as BDRs

Do you have any referral accounts in Saas as a BDR?

13 comments

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