bostonsaasbroad

Senior Commercial Account Executive

Cold Calling - Not Just for BDRs

Hello Everyone!

It is easy to get complacent and comfortable with your team of BDRs lining up meetings for you each week. I know I will never miss the days of prospecting for 2 hours each day trying to build up my own pipeline in a pre-BDR world.

Thankfully now I only need to cold call 3 days a week for about an hour and do other methods of outbound to compliment it.

With that being said, it's good to stay fresh and it's even better to make bigger bucks on leads you bring in all on your own.

Do any AEs here still cold call? If so, what your top tip?

🔎 Prospecting

📞 Cold Calling

☁️ Software Tech

18 comments

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CuriousFox

WR Officer

🦊

I rarely hear from our BD team. I prospect daily.

bostonsaasbroad

Good Citizen

Senior Commercial Account Executive

Love to hear that! Is there a specific technique you have that really works for you?

Rallier

Politicker

SDR Manager and Consultant

I do. Our inbound is terrible and our outsourced SDR team gets me about 1 meeting a quarter

ActuallyGurvin

Valued Contributor

SDR

1 meeting a quarter?!!!! How long has it been?

Rallier

Politicker

SDR Manager and Consultant

It's been a while, but we don't really prioritize them. Kind of just an added bonus if we get one. I just pretend that they don't exist. Do my own prospecting and get a few inbounds

Diablo

Politicker

Sr. AE

I am sure not matter how hard your BDR works, AE still does prospecting.

bostonsaasbroad

Good Citizen

Senior Commercial Account Executive

That is true! But sometimes it is easy to get complacent or stick to your emails - do you do a lot of outbound cold calling?

poweredbycaffeine

WR Lieutenant

☕️

Act as if you don't have a BDR and your only way to hit your goal is to prospect and build your own pipeline. Anything that comes for an S/BDR is gravy.

Beans

Big Shot

Enterprise Account Executive

If you’re relying solely on your BD’s you’re gonna get crushed by AE’s who still hunt.
Plus this is a tool you never want to lose.

bostonsaasbroad

Good Citizen

Senior Commercial Account Executive

I agree! That is why I don't like to get complacent and still do my own outbound, just not the 2 hours per day like I used to. Do you have a strategy that works for you?

LordOfWar

Tycoon

Blow it up

We don't have a BD team, I source all my own prospects.

Businesscasual

Politicker

Account Executive

I turned a cold call into an 80k opportunity for next year. “You Gotta work bitch”

Trinity

WR Officer

BusDev

Hell yeah. I don't want to solely rely on XDRs to hit my fill my pipeline/hit quota.

White

Valued Contributor

Account Executive

I don't do cold calling, but I do networking on LinkedIn, even though I do have my own BDR.

justatopproducer

Politicker

VP OF SALES -US

Team of bdr’s? Who has that?

bostonsaasbroad

Good Citizen

Senior Commercial Account Executive

I used to not! Having the team supporting me has helped me focus more on meetings and strategy and has cut my cold calling to just an hour a day 3 days a week.

justatopproducer

Politicker

VP OF SALES -US

Good for you. I’m jelly!

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bostonsaasbroad

Cold Calling - Not Just for BDRs

18 comments

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