Competitor Stepping Out of Line...

Happy Monday, Savages.


I was pretty inactive in the WR last week because I was working a conference. Wanted to relay an insane experience I had and get your feedback on how you would have handled it.


Relatively small conference with only 8 sponsors, 6 of which are direct competitors. Everyone was very cordial/conversational in the vendor hall during downtime except for one person in particular. She works for a company that's been in our state for 20 years. We've only been around for 7 and have been steadily eating their lunch all across the state (we've taken over 100 of their clients and are constantly winning out over them).


She never once introduced herself to me and was constantly side eyeing me whenever she walked past my booth. I didn't think much of it until the incident I'm about to tell you about.


I was leading a session on a subject that we have a lot of expertise in. Had around 25 people sitting in (about a quarter of the conference attendees). Things were going really well, had a lot of interaction from the audience and people were constantly taking pictures of my slides and asking questions. With about 10 minutes left in my presentation, I notice some of the hotel staff waiting outside the door with bar carts and tables/chairs. The room I was in was going to be used for a different vendor's sponsored networking happy hour.


I'm continuing my session with this in mind. The president of the organization putting on the conference is present at the session, so I know if I need to call curtains she'll let me know. All of a sudden, the aforementioned employee of our competitor who has been cold the entire time waltzes in and starts approaching me at the podium telling me I'm over time and need to end the session immediately (blatantly interrupting my presentation). I just acknowledge her briefly and continue with my slides and she stands there in the middle of the room for a few moments and then rolls her eyes and leaves. Mind you, she doesn't even work for the competitor that's hosting the happy hour!


I approach the org president and apologize for going over time and she tells me "No no no, you're totally fine. You didn't go over." I'm still just totally blown away by this and it's been three days. This person took it upon herself to come in and be as rude as possible when the hotel staff themselves weren't in a rush to get me out.



tl;dr: Competitor interrupted my session during a conference to tell me I was overtime when neither the president of the conference org nor the hotel staff were concerned.


How would you handle this?

๐Ÿ˜ค Conflict Resolution
๐Ÿ… Competition
30
GingerBarbarian
Opinionated
15
Lead Sales
It sounds like you handled it the exact right way and she just drove even more of her own customers in your direction
RedLightning
Politicker
10
Mid-Market AE
You handled it well. IMO don't engage, bring it up, or think about it.
Anker
Opinionated
3
SAE (Senior Account Executive)
Yes, you're living in her head, too. The best thing to do is pretend you didn't even notice her if you ever cross paths again. She's hoping she rattled you.
poweredbycaffeine
WR Lieutenant
7
โ˜•๏ธ
Well, you canโ€™t do much more than you did. However, thatโ€™s an intangible value point that you can point to in competitive conversations regarding the way they treat others.

Beyond that, she showed everyone in that room who she and her company really are. Thatโ€™s damage enough.
antiASKHOLE
Tycoon
8
Bravado's Resident Asshole
for real. If anything, she did you a HUGE service by being a jackass. I think you might be getting more than just lunch soon.
TennisandSales
Politicker
5
Head Of Sales
hahahah wow! first off this other person is acting like they are in the 5th grade.

Sounds like you did everything right.

If other people noticed, i bet it was a nice conversation starter for you the rest of the night.
sketchysales
Politicker
5
Sales Manager
haha i love it! You know you are doing something right if you force that behavior lol.

I had it last week, a new customer telling me his existing vendor got angry with him about my company, stinks of professionalism.
Wellss
Tycoon
4
Channel sales
I think you handled it perfectly! If anything, her interrupting the presentation may have worked in your favor. You showed potential prospects how you handle confrontation & now they definitely won't want to work with her
Sunbunny31
Politicker
4
Sr Sales Executive ๐Ÿฐ
Sounds like you already handled it perfectly!
If it still bothers you, you could have your manager or company sponsor who worked with the org to work on the event connect with the org president as part of a follow up to the event, and mention "I understand there was a minor incident when xyz company rep interrupted our session - can we ensure this disruption doesn't happen again next time?" and see if the org has already dealt with the situation.
Mobi85
Politicker
4
Regional Sales Manager
You handled that as best as anyone could. I like to think I would have handled it like that but in reality I probably would have made a smartass comment that wouldn't have gone well (Damn lack of a filter from my brain to my mouth).

She in just a matter of seconds helped you with what could have taken hours/days/months of work to build the rapport to move accounts from them to you. She did it by just being an ass.
WheelofCheese
Opinionated
3
Sales Executive
You handled the situation as well as you could have IMO. If anything, this rude person simply looked ridiculous whilst you kept your professional composure. Well done.
Fenderbaum
Politicker
3
Retired Choirboy๐Ÿช•
To answer your question... I wouldn't have handled it as well as you did, but the important thing is, you DID handle it well. That takes some nerves of steel to keep your composure in the presence of that piece of work.
GDO
Politicker
2
BDM
well done. Maybe next time make a joke and name the company she's working for
rsnyc
Good Citizen
2
Account Management Leader
Wow, people are crazy sometimes!

You handled this perfectly by knowing who actually makes the call to cut and for continuing on professionally. Her standing in the aisle just made her look crazy and your whole audience saw that. No one wants to work with people like that. If any of those were her existing customers she just convinced them to make the switch over to you. You did great, you canโ€™t change crazy!
DungeonsNDemos
Big Shot
0
Rolling 20's all day
I will let my competitors make stupid decisions 365 days out of the year! You did the right thing.
SDRMANDO
Valued Contributor
0
Principal
Tell them to put their big boy pants on and wait 5 extra minutes.

Or else go Tyson on them and bite their ear off.

Either way, you still own the room.
goose
Politicker
0
Sales Executive
I'd have tossed a cocktail in her face and slapped her like an old time 50s actress.
podescre
0
Director of Sales
You handled it very well, but the way you describe it seems you weren't managing your assigned time slot.
closersonly49
Executive
0
Account Executive
She just won you a room full of customers. Keep crying all the way to the bank, savage.
MunicipalMailer
Valued Contributor
0
Account Executive
That was the best thing that could've happened. Granted most of the folks are going to remember that incident as much as they will the content in your presentation, but her clients are tired of her shit, and those that saw your professionalism, will be coming your way!
2

Thereโ€™s a fine line between confidence and arrogance. How would you describe your company?

Discussion
10
10

Generally speaking; how much discount are we giving clients without managers approval to drag those stubborn deals over the line?

Question
10
13

Over-used line

Advice
15