GingerBarbarian

Lead Sales

Over-used line

"My product can help save you time and money on....."

I have recently started looking through a bunch of my cold pitch-slap DMs on LinkedIn and noticed roughly half use a phrase like this.

If it is part of your pitch, you may want to try something different. It is so over-used that I have started tuning it out entirely as a customer. It is so generic that I just don't care when someone says it.

🔎 Prospecting

💌 Cold Emailing

📨 Marketing

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FoodForSales

Politicker

I had a VP of X once tell me that if he was able to save money on every solution which walked through his door, they'd be making money.
When I use a "saving you X" line, its followed by actual results, like "our solution saved Xcompany 3min per inbound CS call which equates to $$" or "after implementing our solution Ycompany saw a reduction in inbound calls of % which THEY equated to $$".
Just telling me I can save money/time doesn't mean a thing.

GingerBarbarian

Opinionated

Lead Sales

Totally agree. One step further would be to tell a story about what the company was able to accomplish with the time/money they saved.
"My last customer saved $60K and was able to invest more in marketing. They hired a full time social media specialist and now have an additional revenue stream they did not have before."

Pachacuti

Politicker

They call me Daddy, Sales Daddy

very good strategy!

RandyLahey

Politicker

Account Manager

This the way - not just fluff "I saved you money" but tangible metrics are a killer pitch.

poweredbycaffeine

WR Lieutenant

☕️

You don’t even know if that’s my problem, so stop talking and start asking questions.

Sunbunny31

Politicker

Sr Sales Executive 🐰

And then really listen to the answers.

sketchysales

Politicker

Sales Manager

this is exactly it. The best sales people ask questions, not deliver statements

Kosta_Konfucius

Politicker

Sales Rep

Totally agree!
All products with save you money and time, and all reps are told to do a clear ROI causing that line too be so over used.

HVACexpert

Politicker

sales engineer

I’ve always been a fan of using the word “solution” instead of “product”. Example: “our marketing SEO solutions can assist you in finding customers faster…. yada yada yada”. When you see the word “product” people tend to inherently think they are being sold to and finding trust in that situation is hard. When you use “solution” people will associate it with solving problems.

Hottubtimemachine

Good Citizen

Director of Business Development

"Product" is the kiss of death. It screams, "I built something so GREAT that is the perfect widget for everyone!" Solution works as long as it is not in the Discovery phase. It really has to be a solution to a known problem.

Sunbunny31

Politicker

Sr Sales Executive 🐰

It’s all about telling me how in addition to why I should care.

JustGonnaSendIt

Politicker

Burn Towns, Get Money

I agree and used to do the same kind of thing. 'Saving money' is really a misnomer. What it's really about is ROI, payback period, or other 'business value'.

Essentially, the positive momentum created by buying the solution should generate more 'value' than it costs to implement.

More than anything, it's important to tell a story:
- A customer like you had this problem
- This is the trouble / risk / cost it created
- They decided doing X was the solution
- They decided to do X with us, for Y reason

I will say though - I have had some customers that were on totally fucked-up licensing models, and we really did have a way to save them money lol. So when it's legit, it's legit.

TennisandSales

Politicker

Head Of Sales

100% agree.
same with " we help you become more efficient end to end".....what does that even mean??
we all know there are only a few reasons why ppl buy:

save moneymake moneybecome more efficientavoid risk
but just SAYING that adds zero value haha

SgtAE

WR Officer

I pitch for a platform so:
we help teams streamline their x
we help you consolidate
we help you reduce the amount of tools needed to

Etc etc

Maximas

Tycoon

-1

Senior Sales Executive

Agree all the way!

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GingerBarbarian

Over-used line

15 comments

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