Updmamt

Business Development

CSO, CRO and CCO

what are the differences in a B2B startup context? and what of those makes more sense for a C-level who is in charge of both acquisition (mktg + sales) and retention (upselling opportunities)?

CSO = Chief Sales Officer

CRO = Chief Revenue Officer

CCO = Chief Commercial Officer

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SADNESSLieutenant

Politicker

Officer of ♥️

CSO, above a VP of Sales

CRO, above a vp of revenue

Sometimes the CRO is directly responsible for the VP mark/VP Sales, they both report to this person. they make sure the 'revenue machine' Ie. from marketing up to sales is running smoothly and they dont hate each other too much.

CCO in my eyes is the person responsible for taking the business from Small/medium/large to the bigger accounts/expanding the strategy

Theres also google.

CSO: the senior corporate executive responsible for leading and managing the sales function inside a company.

CRO: A chief revenue officer is a corporate officer responsible for all revenue generation processes in an organization. In this role, a CRO is accountable for driving better integration and alignment between all revenue-related functions, including marketing, sales, customer support, pricing, and revenue management

CCO: The chief commercial officer (CCO) (sometime referred to as the chief business officer) is an executive-level role, with the holder being responsible for the commercial strategy and the development of an organization.

poweredbycaffeine

WR Lieutenant

☕️

Well done, kid.

I’d also prefer to be a CRO. You have oversight on sales, CS/AM, marketing, Partnerships, channel, etc. It is an all encompassing role that, for the right person, is more rewarding than a CEO role. Without you the best products become dust on a shelf.

Updmamt

Opinionated

Business Development

@SADNESSLieutenant best answer so far. Particularly where you elaborated on CRO - IMHO it’s the most rewarding one

SADNESSLieutenant

Politicker

Officer of ♥️

exactly. for me I'd prefer the CRO position because it seems more rewarding. as in being able to swing my 'success cock' around with statements along the lines of 'i helped to 5x the revenue of the company in x years or months by expanding the marketing strategy/structure/automation and alligning it with the sales process and structures/pitches and cycles as to shorten deal cycles by x months, increase average deal size by x, & inbound requests by x% yoy, as well as inbound req. to close rate by x%'

E_Money

Big Shot

💰

At the end of the day they are all essentially responsible for the same thing: making a BUNCH of money, curb stomping AEs with outdated strategies that worked when "I carried a bag", and putting budget in the wrong places

Updmamt

Opinionated

-1

Business Development

Yes and no.
Yes for big companies - no for young ones > C-level in young companies most of time wear multiple hats

E_Money

Big Shot

💰

If you already knew the answer then why'd you ask?

Updmamt

Opinionated

-1

Business Development

TennisandSales

Politicker

Head Of Sales

i mean I would just google this......

I dont see Chief sales officer very often at all, if someone is saying they are the chief sales officer....id love to know what that really means and why its not VP of sales haha

Updmamt

Opinionated

Business Development

I’m curious of what the community thinks

braintank

Politicker

Enterprise Account Executive

As a member of the community I can say I've never thought about this.

Updmamt

Opinionated

Business Development

I see VP sales who report to CCO

braintank

Politicker

Enterprise Account Executive

It's all subjective.

Pachacuti

Politicker

They call me Daddy, Sales Daddy

Each company defines these times differently. It’s like asking 10 people what does “marketing” mean… you’ll get 10 different definitions.

hocktony

Big Shot

smileNdial

CAN SOMEONE TELL ME WHAT A CHIEF OF STAFF IS?!

Updmamt

Opinionated

Business Development

It’s kinda of a Vice-CEO . Dunno more tho since it got popular only in the past 2-3 years

hocktony

Big Shot

smileNdial

Thanks, yeah, I feel like it’s a glorified ea but with some strategic projects right?!?

Updmamt

Opinionated

Business Development

It’s definitely a strategy role. I’m ignorant about other responsibilities tho

CuriousFox

WR Officer

🦊

I'm learning with ya.

ZEnabler

Good Citizen

CEO of Sales

You forgot one... Chief Bank Officer: responsible for making bank

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Updmamt

CSO, CRO and CCO

20 comments

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