This may very well across industries and market segments (SMB vs Enterprise) but do you text prospects during the sales process?
The reason I ask is my sales leader has been asking us me to text a prospect for status updates on where they are at with an agreement (context: they haven't been responsive last week when the last meeting they agreed to move forward).. I personally feel like that's an overstep given the prospect is usually very responsive to emails and meetings have been conducted via zoom & teams versus adhoc calls.
The prospect is a global tech manufacturing firm and the deal is rather complex. In my personal opinion, I would only feel comfortable texting if permission was given. If a seller was texting me, I'd be put off unless we discussed this.
How do you approach texting in a sales process?
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