The War Room
Question
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Does anyone ever overprep for a cold call?

I've been trying to get in touch with one prospect who I thought I had a silver bullet for.


After 18 no answers, she's up on the list and answers. I froze for second and my silver bullet wasn't silver.


Anyone else ever do that?

πŸ˜‚ Sales Humor
17
UrAssIsSaaS
Politicker
+6
SaaS Eater
If I have learned anything in my career, silver bullets dont exist
Incognito
WR Officer
+11
Master of Disaster
πŸ™‹πŸ»β€β™€οΈ I am very guilty of this!
cw95
Politicker
+6
Pricing Executive
100%.
I am an advocate for researching prospects but sometimes I do too much and then when I ring I just get verbal diarrhoea. It's a blessing n a curse.Β 
Re
RedLightning
Politicker
+7
Mid-Market AE
That's exactly what happened!

Bu
BusterMcDialRipper
Politicker
+7
Director of Dials
yep, and then they dont pickup and u wasted all that time prepping
Re
RedLightning
Politicker
+7
Mid-Market AE
haha, it was little thing I had learned over the course of them not answering in cadence.Β 

I usually go on the website or something while it's ringing.Β 
SaaSguy
Politicker
+5
Account Executive
What was the silver bullet?Β 
Re
RedLightning
Politicker
+7
Mid-Market AE
Kind of a long story, but the prospect had a journalistic background and is a marketing DM. The content they're putting out screams that they're looking to earn thought leadership type media. So she probably sees PR/journalism as a good marketing channel. I sell something that helps with content marketing, that was my pivot.Β 
SaaSguy
Politicker
+5
Account Executive
I find sometimes we have these amazing relevant connections/silver bullets but we miss the opportunity to discuss them because we don't get the chance to even bring them up. I'd focus on having a quick value add that can spur an initial conversation where you can then bring up that background and really get the convo going.
Sh
SharpEleven
Opinionated
+2
Account Executive
This is why I do next to 0 prep for a cold call. Discovery call? I'll definitely prep a bit, but cold calls can go any direction. It's best to be able to pivot.
Santipodero
Politicker
+2
Sanix
Many times it has happened to me and I always freeze verbally and hang up afterwards, I call calmer
RampagingDog
Politicker
+5
Recruitment Consultant
She no answered 18 times? You better have hit the phone "What's up slut, it's me!!"Β 
Re
RedLightning
Politicker
+7
Mid-Market AE
Haha no. It was dial 18 for me in a blitz
Tr
Trident22
Good Citizen
Territory Sales Manager
Guilty af.Β 
Santipodero
Politicker
+2
Sanix
muy culpable! lol
Santipodero
Politicker
+2
Sanix
What to do before a cold sales call? Information is power. Before contacting your prospect, make sure you get to know them very well. Above all, the needs or "pains" that you can solve with your product or solution. Study market conditions. Is it the ideal time to contact this person? Are you going to offer him a discount or an offer that he cannot refuse? All the data that you can collect will be useful to appeal to the need and urgency for your product or service, and to take advantage of a window of opportunity.
GDO
Politicker
+7
BDM
Well for me this is nearly impossible but yes. Too much info makes it more difficult sometimes.Β 
Sniper
Opinionated
+3
Enterprise Account Executive
Yes and it is called "a lesson"
4thewynne
Good Citizen
Account Executive
I’ve learned that a lot of times if I feel that β€œprepared” it comes off really unnatural when I actually get them on the phone. I try to learn just what’s useful and not overthink/map everything out for the call before it happens. πŸ€·πŸ»β€β™€οΈ
Stratifyz
Opinionated
+9
Business Development Rep
Honestly… I don’t prep for a cold call. There’s no point. Odds are, they probably aren’t going to answer. I’ve booked Director and above leadership at $1B+ orgs and there’s no silver bullets. Either you solve their problems or you don’t. Let the calls rip - stick to your process - don’t over complicate things.
Panda4489
Valued Contributor
+4
Business Development Manager
Yep. Especially to CTOs. I always get in my own head and don't end up using anything I thought I needed during my prep lol.Β 
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