Events for Security Sales

We all know virtual event suck and don't really lead to net new opps. What are some events you have seen success from? Any upcoming in person events that you are planning to attend.


I work for a small start up in Cyber Security Sales. No real brand yet, virtual events don't work. Want to get in front of people and have real conversations.


Thoughts?

☁️ Software Tech
👥 Social Selling
🙌 Events
5
CoorsKing
WR Officer
4
Retired King of the Coors Knights
RSA, Red Hat, and AWS conferences are normally always good. Normally drum up a ton of demand from them when they happen live. 
someoneinsales
Tycoon
2
Director of Sales
Any geo based ones you have seen success in? i.e secureworks, futurecon, data connectors etc? 
CoorsKing
WR Officer
3
Retired King of the Coors Knights
I’ve never been to those, so can’t say for sure. The big ones draw a TON of prospects so if you are starting out it’s probably a good networking opp since all the partners are there too. If you can share, what is the product?
someoneinsales
Tycoon
1
Director of Sales
product is around zero trust network access. Secure connectivity to apps, files, databases for employees outside the trusted network. 
CoorsKing
WR Officer
2
Retired King of the Coors Knights
Definitely go to Red Hat, RSA, and AWS then. I used to sell a similar product.
CoorsKing
WR Officer
2
Retired King of the Coors Knights
Pretty intense non-compete clause plus I got a significantly better offer at a similar company, just slightly different space 
sellingsellssold
Politicker
1
SDR
I would say unfortunally there are not many in person events going on right now, your best bet is still the virtual ones. 
CuriousFox
WR Officer
0
Senior Account Executive
Yeah, it's not looking so good for the upcoming season.
Blackwargreymon
Politicker
1
MDR
RSA, Red Hat, and AWS conferences are normally always good. Normally drum up a ton of demand from them when they happen live. 
Upper_Class_SaaS
Politicker
0
Account Executive
We have had some success driving people to tasting events we host where we either send them a bottle of wine or whiskey and do a company center initial pitch and then let them as peers interact and keep the conversation going
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