ventox35

Sales Leader

Politicker

Catalyst

Valued Contributor

Frame Control

Picked up "Pitch Anything" by Oren Klaff.

The premise is about controlling the frame-the mental ways in which we shape the world. Goes deep into psychology.

Very interesting concept. I've applied a few principles. Definitely a great way to control sales conversations.

Anyone else familiar with this book or the concept of Frames?

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16 comments

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detectivegibbles

Politicker

Sales Director

Never read it. Thanks for sharing. Adding to list.

BTQ

Politicker

Account Manager

It’s good - definitely more practical for an AE & leadership to use. Calls are good but F2F is best

poweredbycaffeine

WR Lieutenant

☕️

Did a lot of framing bad pitches for strikes behind the plate. Tricking umpires all summer.

ventox35

Politicker

Sales Leader

now apply those principles to sales. make bad things look good. manipulate others. lie. cheat. steal.

Sunbunny31

Politicker

Sr Sales Executive 🐰

Well, stealing is a good thing in baseball.

CuriousFox

WR Officer

🦊

💅

poweredbycaffeine

WR Lieutenant

☕️

I don’t lie. I make you believe in my reality.

Pachacuti

Politicker

They call me Daddy, Sales Daddy

I have a buddy who does framing for a living. Had him frame a wall in my garage a couple years ago.

ventox35

Politicker

Sales Leader

WE NEED A LEADERBOARD FOR BEST JOKES EVERY WEEK

Maximas

Tycoon

Senior Sales Executive

Yes, here's a video brief for who didn't read it yet.

https://www.youtube.com/watch?v=wcDOl1WRxz8

Diablo

Politicker

Sr. AE

Heard about but never read, I will take a look for sure

PkThunder

Head of Sales

BTSG IFYKYK

Justatitle

Big Shot

Account Executive

haven't read it but seems like it is about controlling the narrative. Is that accurate?

ventox35

Politicker

Sales Leader

pretty much. and how to elevate your status. Also, helps teach the psychology behind why and how decisions are made.

Justatitle

Big Shot

Account Executive

yeah, how to win friends and influence people is big on this too. Dale Carnegie

kneehigh

Politicker

Senior Enterprise AE

I have read it I think some concepts are good but I think its probably to aggressive way of thinking for most industries outside of finance. He mainly talks about his experiences using it when helping to fundraise for start-ups from VCs etc. so there is always going to be big clashes of alphas and who has the biggest d*ck.

I think persuasion or be it frame control is still a key skill for sales but I think "in the real world" you have to be more tactful and less confrontational than how it comes off in the book

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ventox35

Frame Control

16 comments

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