FeelItInMyPlums profile picture
FeelItInMyPlums profile picture

FeelItInMyPlums

Sales Account Executive

Valued Contributor
Opinionated
Catalyst
+3

Have you ever had revenue generated (not pipeline) directly from a 6sense lead?

Hi All,

My company is all in on 6sense. To the point where my head of sales is saying things like "these are red hot leads, they should be converting at a high clip."


I understand there is value in the data in general for seeing industry trends, who may be looking at what content etc, but I've never been able to directly action that info into (real) pipeline, and then close it. At least not directly attributed to 6sense bringing a "new lead" to my attention.


So yes - i know there is some value in additional knowledge in general, but wanted to see if a single person here had a true win attributed to 6sense.


Thanks WR!

🔎 Prospecting
👑 Sales Strategy
📞 Cold Calling
13

15 comments

Sort by:
Pachacuti
Politicker
7
They call me Daddy, Sales Daddy
What I’m reading is your company was sold on a
Sales tool and they want to get their money outta it. Logical. And if the tool sucks, it’s more than just money or lost productivity on the line - it’s egos and reputations.

My advice - use it and document every “lead”. Be open to it working but be ready to show your work for when it doesn’t. Your mngt will blame you when it fails, not the solution.

So be ready to back up everything with your own personal notes ( not CRM notes) to show you gave it a chance and an honest try.

Oh, and not just “ all the leads suck” excuse. Instead “I called Companies X, Y, and Z and I did <this> and the data coming from 6sense is simply not accurate”. It’s the professional way of saying “the leads suck”.
FeelItInMyPlums
Valued Contributor
2
Sales Account Executive
Yup! Document and inspect.
FoodForSales
Politicker
0
AE
good insight!
braintank
Politicker
3
Enterprise Account Executive
6sense is a racket
Kosta_Konfucius
Politicker
2
Sales Rep
So I do think it might be a little bit of an over exaggeration. Your head of sales, just invested x amount in this tool. If there is no adoption, what is their leadership going to think
FeelItInMyPlums
Valued Contributor
2
Sales Account Executive
That is clearly a major part of the issue. We've not only spent $$$ on the tool, but we spent a ton of cycles trying to lean into the data as if it were gold.....so totally in defense mode right now.
Pachacuti
Politicker
1
They call me Daddy, Sales Daddy
Yah, there is definitely a pride issue here.
CuriousFox
WR Officer
2
🦊
I have not. We use ZoomInfo. Honestly it ain't all that great either.
Space_Ghost20
Valued Contributor
1
Account Executive
Only time I used 6Sense was as an SDR, and the company only started using it towards the end of my time there. I got one demo using the intent data. But not an ideal customer, nor the ideal use case. It was passed to the AE, but I don't think anything came of it, at least by the time I left 2 months later.

There was seemingly a lot of traffic from the accounts that were in the verticals that we were trying to hit hard, but nothing ever resulted. I'd go so far as to say the Zoominfo intent data was slightly (but still not great) more useful.
Diablo
Politicker
1
Sr. AE
I have never used it but I know what you mean. We use ZI and its okayish.
Sunbunny31
Politicker
1
Sr Sales Executive 🐰
I don't think of these as leads. They're data points, or an indicator.
And the answer to your question is no.
Maximas
Tycoon
0
Senior Sales Executive
Cold,Warm and Hot leads are still just names till the contract is signed and the cash is transferred.
Otherwise, the prospect can unconditionally pull out the carpet from anyone at anytime they think suitable to revoke the deal!
FinanceEngineer
Politicker
0
Sr Director, sales and partnerships
I have not, and only used them briefly. Great/cool platform. More of a marketing tool if you ask me.
pirate
Big Shot
0
🦜☠️ Account Executive
I have not directly closed anything from 6sense lead
Justatitle
Big Shot
0
Account Executive
6sense is straight garbage and this is a hill I will die on. they must have tremendous marketing though because other marketing teams are convinced they can't do ABM without it.

Related posts

4

What % of qualified leads convert to revenue making deals?

Discussion
👑
☁️
📬
9
Lead qualification to conversion % and Strategy
77% SDR + AE teams work together and here is my tip (in comment)
23% Don't focus that much (but my tip will help you)
26 people voted
22
Members only

No Leads - Small pipeline for entire sales team

Question
🔎
💌
🏹
19
30
Members only

Pipeline Creation - Is the AE or Business more responsible?

Discussion
🔎
☁️
🧢
33
What % of pipeline should an AE be responsible for creating?
26% 100% (everything else is gravy)
24% 80% self created and 20% from the wider business
31% 50% / 50%
19% 20% self created and 80% pipeline created from the business
135 people voted
Bravado is a community of trusted sales professionals endorsed by their customers.
Apple Store logo
Products
The War Room Jobs Salary Guide Tech Sales U
Company
About Us How It Works Blog Bug Bounty
Contact
Press Careers
© 2024 Bravado Inc. All rights reserved.
Privacy Policy Legal and Privacy Center Sales Jobs
If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.