Is it fucked?
How do you prospect companies not on LinkedIn without ZoomInfo?
14
Gasty
Notable Contributor
5
War Room Community Manager
Question: How do you come across such companies in the first place?
antiASKHOLE
Tycoon
2
Bravado's Resident Asshole
Google maps for the win. haha great question@Gasty
DownToFollowUp
Good Citizen
1
Business Development
It's a startup that focuses on home renos, so home contractors. A lot of those types of companies are not on LinkedIn, and if they are, they aren't super active.
These companies generally have 100 or fewer employees. Keep in mind these employees are carpenters, roofers and other types of contractors or sub-contractors who definitely don't use LinkedIn.
Joining industry associations is one way, these companies all have FB pages (cringe), and trade shows (pre show lists provide contact info) generally bring them out as well.
@aessk prospect companies, as in companies I'm trying to prospect into/do research on before approaching. Yes, it is super difficult to write compelling intros without LinkedIn. It's not impossible though, certainly have to do a fair amount of dialing.
Personally I find google/facebook ads that are routed to the website would be the most effective lead generation method. It's one of those markets that's generally underserved by tech. I'm wondering if it would be
@AessK
These companies generally have 100 or fewer employees. Keep in mind these employees are carpenters, roofers and other types of contractors or sub-contractors who definitely don't use LinkedIn.
Joining industry associations is one way, these companies all have FB pages (cringe), and trade shows (pre show lists provide contact info) generally bring them out as well.
@aessk prospect companies, as in companies I'm trying to prospect into/do research on before approaching. Yes, it is super difficult to write compelling intros without LinkedIn. It's not impossible though, certainly have to do a fair amount of dialing.
Personally I find google/facebook ads that are routed to the website would be the most effective lead generation method. It's one of those markets that's generally underserved by tech. I'm wondering if it would be
@AessK
ThatNewAE
Big Shot
0
Account Executive - Mid enterprise
I think sometimes through Google / news / Book of accounts that a rep gets in his region.
AessK
Politicker
1
SDR
Can you clarify what you mean by prospect companies?
If I can't see a prospect's LI profile and their company profile I lack a lot of background context to send a well thought out message.
If I can't see a prospect's LI profile and their company profile I lack a lot of background context to send a well thought out message.
PapaRo
Fire Starter
1
President
So you are using LI but not Zoominfo…correct? Do you have LI Navigator?
PapaRo
Fire Starter
1
President
sorry just read question again. It’s rare the company is not on LI. What is the company demographic you are targeting? Might be useful to find company website and cross reference with FB and look up individual profiles on LI
DownToFollowUp
Good Citizen
0
Business Development
answered above!
Nawaz
Opinionated
1
Sale manager
Hi
jefe
Arsonist
1
🍁
What about something like Homestars combined with Google and industry associations?
punishedlad
Tycoon
0
Regional Partnership Manager
Idk man we pay a whole team of people to put together our lists for us.
DownToFollowUp
Good Citizen
0
Business Development
is it for the contractor/construction market?
Sunbunny31
Politicker
0
Sr Sales Executive 🐰
What kind of companies, and where are you getting these lists?
DownToFollowUp
Good Citizen
1
Business Development
I have to build the lists, the companies are contractors with 1-10 estimators, the target is home renovation companies
Sunbunny31
Politicker
0
Sr Sales Executive 🐰
My guess is that Google will be your friend for this.
Does the BBB have listings? What used to be called Angie's List? Contractor licensing board?
Does the BBB have listings? What used to be called Angie's List? Contractor licensing board?
DownToFollowUp
Good Citizen
0
Business Development
i think i'm just going to look for the companies on facebook, then cross reference to linkedIn
Sunbunny31
Politicker
0
Sr Sales Executive 🐰
Solid tactic for smaller companies.
Kosta_Konfucius
Politicker
0
Sales Rep
Google and facebook
DownToFollowUp
Good Citizen
0
Business Development
that's what I'm thinking, a little harder to see who does what at the company this way though
SADNESSLieutenant
Politicker
0
Officer of ♥️
You could look up contractors in your area, by the ones who are licensed and get that list of people and their numbers from the city. You can get in touch with house flippers, real estate agents, and wholesalers as well with google searches and facebook groups, build a network build referrals. 1 conversation can lead you to 100 owners of companies
DownToFollowUp
Good Citizen
1
Business Development
this is really helpful! It seems like I'll have to take a more classic approach to sales rather than the current SaaS inside sales strategy.
SADNESSLieutenant
Politicker
0
Officer of ♥️
Exactly. Even door to door just going to construction companies. Generally really easy people to talk to but you just have to get in front of them and get the word out there. You can still try the zoom info route and build that list of construction owners of a certain employee size though
CuriousFox
WR Officer
0
🦊
Uh, Google?
ER0173
Opinionated
0
Sr. Business Development Manager
Online presence, including social media and website.
GALACTIC
Politicker
0
Account Executive
Not the same industry, but after the slow down this summer I've started doing Field trips every two weeks to drop in on certain businesses I couldn't find any real info on. So far I have an 80% meeting booked rate after doing that, the clients love it
DownToFollowUp
Good Citizen
0
Business Development
yeah that's a great idea for a few reasons
1. It's nostalgic, ppl don't show up at the door anymore
2. Shows you'll go the extra mile (literally)
1. It's nostalgic, ppl don't show up at the door anymore
2. Shows you'll go the extra mile (literally)
Related posts
Bravado is a community of trusted sales professionals endorsed by their customers.
© 2024 Bravado Inc. All rights reserved.
If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee
email account provided to you by that customer. This data will be shared with customers to track your sales
productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your
ramp stipend and commission.
26 comments