How do you respectfully tell a prospect interested in buying your product/service that they are not qualified to do so?

๐Ÿ”Ž Prospecting
๐Ÿ‘‘ Sales Strategy
โ˜‘๏ธ Qualification Calls
14
CadenceCombat
Tycoon
13
Account Executive
Plainly.

โ€I donโ€™t want to waste anyoneโ€™s time and based on our discussion so far, I donโ€™t feel our solution is a good fit because of XYZ (be it price, timeline, implementation, functionality, integrations, etc).โ€
Sunbunny31
Politicker
7
Sr Sales Executive ๐Ÿฐ
This is perfect. Not every company is a fit (though some may become good candidates later on). Itโ€™s a crucial skill to have to be able to gracefully cut customers loose.
Monster
Contributor
4
Director of Sales
Love this. Simple but effective. Thanks,@CadenceCombat!
antiASKHOLE
Tycoon
0
Bravado's Resident Asshole
same
EspressoMaxi
Valued Contributor
6
Director of BD
wow, solid question. my go to would be:

John, thanks for taking the time to connect with me. I want to make sure I respect your time, and it sounds like our solution is not a good fit.

Is there a moment in your roadmap that you anticipate XYZ to happen?

That being said... we would love to discuss this once XYZ is resolved.
TennisandSales
Politicker
4
Head Of Sales
yeah this is a good skill to have tbh.

we deal with this alot. I would have 2 - 3 reasons ready to go.

1. price: have a starting package that is too high for groups of a certain size. (but you have to be ready to take them on if they decide they want to pay it)

2. tell them you have a volume floor. "we are only able to take on customers that have X amount of volume. this is based on our resources that we have available to make sure you experience is a good one."

3. functionality based:
" we really are the best fit for companies looking to use the full suite, and not just a portion. i feel like your best case would be to only utilize part of the product. I would suggest looking at XYZ companies.
bendandsnack
Politicker
2
Account Exec
I do this all the time lol.

My go to is giving the price and letting them disqualify themselves.

โ€œHey xxxx, our typical minimum is $50,000. Happy to continue the conversation if that works for you, but I want to be mindful of your time. If thatโ€™s an issue, no hard feelings, I have someone I can refer you over to.โ€

Do NOT ghost. Thatโ€™s a bad look.

Iโ€™ve had customers who disqualified themselves for one product but came back for another bc they appreciated the transparency.
CuriousFox
WR Officer
1
๐ŸฆŠ
I like this very much.
Kosta_Konfucius
Politicker
1
Sales Rep
Like a Manager cant buy it, since it needs VP/CFO approval or its a bad fit with the product
activity
Politicker
1
VP, Business Development
I would just spell out the requirements to do business. If they aren't large enough, I would just say something along the lines of you're growing quickly but it wouldn't make sense to implement x solution for your business until you reach x,y,z.
Justatitle
Big Shot
1
Account Executive
Radical Candor "Based on our conversations it seems that we are not the best fit for you based on xyz reason, given that I'd recommend you check out these companies as they might be a better fit for you."
Diablo
Politicker
0
Sr. AE
I always speak straight to the point. Not all solutions are for everyone and the prospects know that when they start to evaluate.
FoodForSales
Politicker
-1
AE
ghost them
4

What do you do when product tells you its not on the roadmap or won't be prioritized until 2023?

Question
6
What do you do when product is slipping?
32 people voted
12

What's your clear "this person will never buy my product" sign

Discussion
14
12

Venting about a stupid prospect who won't buy my stupid software

Question
10