KB_FarmerType

Strategic Sales

Valued Contributor

How much are you comfortable paying for leads from fellow AE?

People have experienced mixed success rates from outsourced lead generation and appointment services. I know this market is cluttered. But in times when opening new doors for the deal is getting tougher, I want to offer my expertise as a Fractional AE to help out others while I am looking for a better full-time role.

While ofcourse it all depends on "Quality" of leads. If I guarantee you I am an AE in B2B SaaS (focussed on CIO/CFO Personas) who is at par with your top 20% salesforce and while I can not come on-board fulltime (because you don't have headcount open)

How much are you willing to pay per qualified lead?

Backdrop: I used to be AM for high ticket SaaS then Services Sales Director, but company laid-off and closed offices due to poor mgmt decision. While looking for work I started helping companies in my network to pay me for performance and help setup outbound sales processes. Due to so much noise in the appointment setting market I get surprising expectation from a few people. Some people say they have paid 25-500 dollar per lead and some people pay upto 20% of ACV. how much would this be worth to you in your role for B2B SaaS that transacts between 12k to 150k ACV.

How much are you willing to pay per qualified lead?

Attached poll

less than 100 Dollars less than 1000 Dollars 5%-20% of ACV for a referral Here for popcorn!

*Voting in this poll no longer yields commission.

🔎 Prospecting

💰 Compensation

🍾 Commission

9

22 comments

Sort by:

oldcloser

Arsonist

7

💀

CuriousFox

WR Officer

4

🦊

Classic 💯

CuriousFox

WR Officer

4

🦊

👀🍿

Diablo

Politicker

2

Sr. AE

🦊🍿

CuriousFox

WR Officer

3

🦊

OH I LOVE THIS SO MUCH

RandyLahey

Politicker

3

Account Executive

So you’re shilling your shit here?

CuriousFox

WR Officer

3

🦊

RANDY OH MY GUH 😆

RandyLahey

Politicker

1

Account Executive

.

ThatNewAE

Big Shot

1

Account Executive - Mid enterprise

I'm venturing into this as well - would love to hear what others have to say.
I've been asked to quote my "rate" per meeting set basis. Not sure how to do that, yet.

braintank

Politicker

1

Enterprise Account Executive

What are you offering here?

KB_FarmerType

Opinionated

0

Strategic Sales

I am offering ICP segmentation , access to my network and introductions and handover for someone else to close.

braintank

Politicker

0

Enterprise Account Executive

So $100 for you to introduce me to someone in your network?

KB_FarmerType

Opinionated

-1

Strategic Sales

Yes, would you consider paying higher ? (It’s a warm introduction to senior folks in the enterprise segment)

For whom your marketing already spends thousands in events to get in front of them.

braintank

Politicker

1

Enterprise Account Executive

I mean maybe... but i have and SDR and my own network to tap into

FinanceEngineer

Politicker

1

Sr Director, sales and partnerships

I am happy to cut in for a deal that closes.

Avon

Politicker

1

Senior Account Executive

I dont see someone agreeing to pay a % out for just the lead. AE commission rates are about what you put in the poll and those are the ones who get the deal closed. I could make see in the 2-3% range but that even feels lofty.

Kosta_Konfucius

Politicker

1

Sales Rep

If I were the buyer, I would want % a of ACV but if I am the one generating the leads I would want the guarantee money especially if I do not have access to their CRM to track progress

GDO

Politicker

1

BDM

I'm in a special situation but lead fees are normally 1-3% of the deal size in our industry

Beans

Big Shot

0

Enterprise Account Executive

Hard pass.

ApocalyBoom

Politicker

0

Account Executive

So youre putting your crap here?

KB_FarmerType

Opinionated

0

Strategic Sales

You scare the 💩 out of me :)

JDialz

Politicker

0

Chief Operating Officer

People pay for leads?

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