How should I run pipeline reviews?

I have a dilemma right now where we have the worst format of pipeline reivews. I want to hear from people how they have made them beneficial for everyone. In general, pipeline reviews are a waste of time, but I can't remove them entirely ( I am not running them but I am trying to get my head of sales to change the process, he will).

Current process:

  • we go through our entire pipeline of deals bigger than X and literally just walk through them.
  • We go over the use case, the team using the platform, where we are at in the deal, last time we spoke, when the next meeting is BLAH fucking BLAH


How can I make this different? I don't think we should say anything about shit that is on the CRM. if it can be read in text, I don't wanna hear about it or talk about it. people can go to the opp and read it like a book if they want.


In my brain, I think we should go over commits/best case for the month and the deals that will contribute to them. But I dont want to talk fucking use case. Maybe, bring one new deal that was not on the review that is interesting and why.


Thoughts? Please tell me how you have solve this dreaded meeting that everyone has to do and that 99% of teams dont do correctly/creatively.

๐Ÿงข Sales Management
๐Ÿค  Culture
๐ŸŽฑ Sales Forecast
10
oldcloser
Arsonist
12
๐Ÿ’€
They're dry. They're always gonna be dry. I end mine with "If you had to commit to one of these, which one is it, and why?" It usually points to reasons why the seller is the only one who can get it done, and their super-powers. Ends it on a posi-note. All I got.
medhardwaredr
Opinionated
3
Director of Sales NA
I like it, putting that in my back pocket. appreciate it and hereโ€™s commish!
Sunbunny31
Politicker
8
Sr Sales Executive ๐Ÿฐ
How often do you have these meetings?
Are they once a month?
If so, some level of boring detail is going to happen, but is kind of critical for keeping things clear for the rep and to make sure things are moving.
One thing you can do is ensure people are also discussing what worked/didn't work and where they need help from others who may have had similar situations and found a technique or tactic that worked for them that their colleagues may want to try. If it becomes a bit more of a collaborative discussion, then things become a little more interesting.
medhardwaredr
Opinionated
5
Director of Sales NA
Nice feedback bunny. We do the what worked/didnโ€™t and youโ€™re right it does help when people come across similar situations
oldcloser
Arsonist
4
๐Ÿ’€
Thatโ€™s why sheโ€™s the bunny around here.
Sunbunny31
Politicker
3
Sr Sales Executive ๐Ÿฐ
Every bunny is some bunny.
pirate
Big Shot
3
๐Ÿฆœโ˜ ๏ธ Account Executive
But there's only one bunny
Sunbunny31
Politicker
3
Sr Sales Executive ๐Ÿฐ
โค๏ธ
fidelcashflow
Catalyst
2
Account Executive
They are every week.

My point is it turns into a waste of time when people are asking "what's their use case". Open the fucking crm.

I get where you're coming from if we were doing them every month but we are doing them weekly. Like I get the same question For the same deal every week. Come on
Sunbunny31
Politicker
3
Sr Sales Executive ๐Ÿฐ
If youโ€™re doing it every week, thatโ€™s far too often to hear the same use cases, value, pain points and meeting updates. Whatโ€™s the purpose? Sorry, itโ€™s bad, and cuts into call time.
jefe
Arsonist
3
๐Ÿ
Weekly is way too often, and FAR too common.

I like the approach you laid out in your initial comment.
poweredbycaffeine
WR Lieutenant
7
โ˜•๏ธ
Deals beyond stage X (usually pre contract but post solution selection)

Best Case and and Commit Revenue

Blockers

Needs

Reps shouldnโ€™t talk more than 3 minutes per deal. Itโ€™s on the sales leader to do their own prep and bring questions on deals that seem stuck or present high value to the business.
Dlinius
Executive
0
Regional Director Sales
Totally agree with @poweredbycaffeine

The main pieces should be seen on CRM so no need to go into details on use case. If you want to deepdive on certain deals then have Deal reviews that are specific and go into depth on Buying committee, Sales Strategy, ROI, etc. I believe these are hugely beneficial to brainstorm and get the collective thoughts, but they don't belong in a pipe review.

For deal reviews, keep them short and simple and ask your team to fill in a best case and commit revenue prior to that meeting. We use Gong to have sellers actually commit their own deals before it goes one level up. That way you are testing them on where they are ready to commit. We also usually ask our sellers to write down all the points on why this deal shouldn't happen to have them share the risks on top of the Blockers & needs.
SalesBeast
Politicker
4
Sales Leader
If doing this as a team and not in a one on one setting, you are wasting everyoneโ€™s time. Pipeline reviews should be done in a one on one setting to get maximum impact.
In a group setting people just ignore each others deals and zone out while others talk about their stuff going on.
Reviewing a use case or shit that is in the CRM is just repetitive and boring.
1nbatopshotfan
Politicker
3
Sales
Gotta create an urgency and efficiency in the updates. What actually matters for your deals. Do you have a deal checklist? If so, march through that as quickly as possible and then end with asking about blockers -external and internal. How can you help to get this deal to commit?
Pachacuti
Politicker
2
They call me Daddy, Sales Daddy
If you arent identifying specific personas in the deal and how you're interacting with them, its a pointless exercise, IMO. By personas I mean Executive, Technical, Financial, Champion.
GreenSide
Politicker
0
Sales manager
Group pipeline reviews/forecast calls are old school and need to be retired
10

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