Happy Holidays savages.
I've landed a founding AE role at a seed startup and looking for advice from leaders/founders that have hired founding sales roles.
What did failed FAEs do?
and
What did the successful ones do?
For context:
- They have not been explicit around expectations.
- Only thing that they have touched on is that their inbound is too much to handle right now and they want me to focus on closing deals.
- No actual quota but obvi making commish.
- Inbound is extremely healthy and they are growing at an alarming rate so outbound is not a priority but they want it to be something we explore soon-ish.
- Founder and a Head of Sales have been doing all the selling.
- There is almost nothing built out. The resources available are old or not useful docs in a drive.
- This is a damn good product and literally nothing like it exists at the moment - not a complex sell at all but it fixes a huge problem.
- Team is super smart and have built an amazing product with great success in such short time but my sales IQ is well beyond theirs.
- 1 week in.
What I've been doing:
- Already taking calls/demos.
- Building out all the sales resources from scratch in a new knowledge base: Discovery framework, calling framework, sequences, competitor battlecards, docs, decks, inbound/outbound motion.
- Providing direct feedback to product and leadership.
If you've been a FAE or Leader/Founder that have hired one, would love to hear your stories and advice. I don't ever want to feel for a second that I am not doing enough. Can't thank ya'll enough.
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