How to find success as a Founding AE?

Happy Holidays savages.

I've landed a founding AE role at a seed startup and looking for advice from leaders/founders that have hired founding sales roles.


What did failed FAEs do?

and

What did the successful ones do?


For context:

  • They have not been explicit around expectations.
  • Only thing that they have touched on is that their inbound is too much to handle right now and they want me to focus on closing deals.
  • No actual quota but obvi making commish.
  • Inbound is extremely healthy and they are growing at an alarming rate so outbound is not a priority but they want it to be something we explore soon-ish.
  • Founder and a Head of Sales have been doing all the selling.
  • There is almost nothing built out. The resources available are old or not useful docs in a drive.
  • This is a damn good product and literally nothing like it exists at the moment - not a complex sell at all but it fixes a huge problem.
  • Team is super smart and have built an amazing product with great success in such short time but my sales IQ is well beyond theirs.
  • 1 week in.

What I've been doing:

  • Already taking calls/demos.
  • Building out all the sales resources from scratch in a new knowledge base: Discovery framework, calling framework, sequences, competitor battlecards, docs, decks, inbound/outbound motion.
  • Providing direct feedback to product and leadership.


If you've been a FAE or Leader/Founder that have hired one, would love to hear your stories and advice. I don't ever want to feel for a second that I am not doing enough. Can't thank ya'll enough.

👑 Sales Strategy
💆‍♂ Mindset
🔨 Startups
12
oldcloser
Arsonist
12
💀
Keep a running log of your questions, every one you've had since the start, and every one that comes up from here on out. Write them out formally in your knowledge base with crystal clear answers. This budding document will evolve into something that either becomes or supports onboarding of new sellers. It will also save you much brain damage with the first few hires.
Objections/rebuttals. Write your best ones now as they come up. Then revise that document when they get better. As you improve, everyone with access should benefit. Keep beating at that project. It's likely to make you indispensable and lead to a management gig.
Good luck widdit!
Sunbunny31
Politicker
4
Sr Sales Executive 🐰
Such great advice. Document, document, document.
fidelcashflow
Catalyst
3
Account Executive
Love it. Thanks!
jefe
Arsonist
1
🍁
Hot damn. That kind of documentation could prove to be a gold mine
NoToBANT
Catalyst
4
Senior Account Executive
My advice: never stop prospecting. Even if you’re getting 10x pipeline coverage from Inbounds - prospect.

You will regret it in the future if you don’t - you won’t regret it if you do.
fidelcashflow
Catalyst
1
Account Executive
Yup. This is standard for sure.
3
Founding BDR
Have been in a similar sitch for the past bit. DMs are open if you ever want to chat shop!!
Gasty
Notable Contributor
1
War Room Community Manager
@fidelcashflow / damn! Such an interesting post and I missed it. If you're still around, up for an AMA in war room? Founding AE is such an important topic to cover and is often not always talked about. DM me when you see this
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