How to sell to CXOS? Framework

Just saw this in my LinkedIn feed and thought that it would help sdrs and AEs

Make them an offer so good they feel stupid to say no.

How? Apply this framework

Your offer =

(Desired outcome * likelihood of achievement)/ (time delay + effort)

Maximise the value of your offer by

1. Selling a strong outcome with a business case 2. Providing guarantees for a very high likelihood

3. Avoiding time delay with a sound project plan

4. Minimising effort with a strong support system

This approach is high-level, strategic & consultative.