And once you do, there are a thousand ways to go at it. I see you’re using X At one time X was the industry standard. It might be time to check your stack, Jack. There are options that do y and z for half the flapjacks while making your office chair vibrate. I assume if you were aware you’d have deployed ine like this by now, right? All the cool kids are using the new stuff.

Any reason you wouldn’t take a look at a better mousetrap?

Or… whatever words you use. Compliment their vendor. Tell them why yours is better. Gently challenge them. CTA.

jefe

Arsonist

🍁

Exactly. Never trash, but you can make them think and position yourself as better.

Beans

Big Shot

Enterprise Account Executive

I know them but I doubt our BD department is that well versed, sounds like an educational session so they go in with a soft touch.
Appreciate you!

jefe

Arsonist

🍁

Not surprising, but it shouldn't be too difficult to build out a page or two on it.

Maybe provide some frameworks/talk tracks that identify vertical-specific ones they can use, if applicable.

medhardwaredr

Opinionated

Director of Sales NA

@jefe has a good one. Use that. On top of that, I like to be specific to the person and to the product then show my value prop.
Example,
morning Hannah,
Beans here with a sprout for you. You’re already using (xyz) SaaS tool, I can do all that with (your product) and save you money. I can show you in 5 minutes, what’s your preferred method of communication?
Done-> collect loot

Justatitle

Big Shot

Account Executive

depends on the competitors typical contracting but it's a great way to get long term prospects going

NoToBANT

Catalyst

Senior Account Executive

Two points; I’ve seen these lists before - they are WHACK. If you email someone “hey, I know you use XYZ” and they don’t you lose all credibility

What I have DOES work, is going to your competitor’s use case section of their website - they often outlay which issues they had and how they work with them and even have quotes with names and job titles

From there, putting together a good cold call/ email should be easy peasy, lemon squeezy

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Beans

How would you approach prospecting into direct competitors known customers?

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