Their recent layoff announcement is just adding to my confirmation bias here.
StartupMan
Good Citizen
0
Head of Sales
It hasn’t yield a single opportunity for me. The general consensus is that it was a giant waste of money
StartupMan
Good Citizen
1
Head of Sales
Which is what generally happens when marketing is in charge of sales development
Gasty
Notable Contributor
1
War Room Community Manager
Marketing in charge of Sales Dev? Wow! Who'll report the ducked-up quality of MQLs then?
machete
Fire Starter
0
Business development
I’m looking to see which companies are in market. We’re an all outbound machine
tierra
Contributor
1
Director of Revenue Operations
For searching companies in market - LinkedIn or Crunchbase.
If you’re looking for ABM intent based on engagement, searched content, and behavioral data go with Demandbase, ZoomInfo, or Rollworks. You’ll have to bring marketing because these platforms fit best into a marketing ops tech stack.
Gasty
Notable Contributor
1
War Room Community Manager
@tierra: I haven't heard of Rollworks before. Worth its salt?
tierra
Contributor
1
Director of Revenue Operations
Our marketing team onboarded it and I would say it covered the following well: - lead analysis - buyer intent data - contact data - predictive scoring
Outcome-wise … we converted 5 leads in 3 months. With that said, I think it performs well if you sell into multiple industries (approximately 5 or greater). If not, a strong marketing team with experience in managing tag manager and optimize could get you all of this data.
16 comments