gopats

Enterprise Account Executive

Is zoominfo a necessary evil?

I'm an IC so I've never dealt with their team. I'm guessing that my team is in their midmarket segment.

I feel like ZoomInfo is the worst but it's a necessary evil - the chrome extension gets stuck in its infinite loop all the time. it has contact data for people who left the company years ago. We've had 4 account managers over the last year because they have so much turnover.... but, we've tried Lusha and Apollo and they had even less phone numbers than Zoominfo did (and zoominfo's phone numbers weren't great imo)

curious to hear others thoughts because they're a billion dollar beast

🤓 Sales Tech

22 comments

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SaaSguy

Tycoon

Account Executive

Short answer, yes.

Sunbunny31

Politicker

Sr Sales Executive 🐰

I use it with sales nav and manage to do ok with it. Until we airtag all people as they move from account to account or change roles, data isn't going to be perfect, no matter the tool used to scrape it.

Thisme

Valued Contributor

Account Executive

Apollo for me

oldcloser

Arsonist

💀

same. doesn't seem to suck as much

ScorpionZD

Executive

Enterprise SDR

Heard about another tool, Apollo from a few other SDRs. We use ZoomInfo and personally I think it sucks. Tons of bounced emails, expensive.

gopats

Fire Starter

Enterprise Account Executive

I’ve been seeing Apollo pop up on LinkedIn a lot recently - I feel like they have some secret influencer marketing thing because everyone I talk to HATES it, but everything on LinkedIn says it’s the next big unicorn

ScorpionZD

Executive

Enterprise SDR

Literally never used it, but I heard it from someone over dinner at an in-person SDR event. You could be right, lol

Diablo

Politicker

Sr. AE

Haha we use ZI and personally I don’t like it as well. Is it useful? Yes, it doesn’t meet 100% of my expectations but it’s helps.

Justatitle

Big Shot

Account Executive

it's going to get disrupted in a matter of time but for now, it is a top option.

pirate

Big Shot

🦜☠️ Account Executive

I think it's the best tool out of what is available. I think that something most feed into it because some industries the leads are up to date and well more often they're not.

Space_Ghost20

Valued Contributor

Account Executive

When I was an SDR, the company I worked for tried Skrapp and Uplead (not even sure if they're around anymore) before resorting to ZoomInfo simply because of the price. At the time, one of them had an extension to export your LinkedIn leads from SalesNav, then export as a CSV into your CRM. Other than that though, they were not very useful.

I've never used Apollo or Lusha, and AEs at my current company do not do any outbound prospecting, so I don't have any tools of that nature at the moment. If you're doing outbound, you have to have some way of getting contact info, and ZoomInfo appears to be the best option at the moment.

BTQ

Politicker

Account Manager

We tested 100 prospects out of ZI, Apollo and Lusha and Apollo had the most ironically.

CadenceCombat

Tycoon

Account Executive

Came here looking for a comparison with Apollo. Never used it but looking like the winning option for the tech stack im working on building.

gopats

Fire Starter

Enterprise Account Executive

I’ve heard it’s a good cheap alternative - solid emails and average sequencing tool.

CuriousFox

WR Officer

🦊

All I know is I constantly send corrections to them. Like, on the daily. Not sure if they ever update it. 🤷‍♀️

DataCorrupter

Politicker

Account Executive

I've used ZoomInfo for the last 5 years. I've totally seen the same thing in terms of contacts who left the company. It feels they keep that info and other erroneous info around so that they can keep up the count, "we've 4 billion numbers and counting! You're sales team will never be bored!"

ZoomInfo just feels like necessary evil since it covers so much stuff.

Used Lusha and found it to be better for personal/cell numbers (specifically) than ZoomInfo. In doing an A/B test at my company (had to prove the value to get the money), I found that ZoomInfo tends to paste in corporate/switchboard numbers where they can't find another number, direct or cell. In my opinion, ZoomInfo may have quantity, but I don't think quality is better overall. Lusha was much easier to deal with from a sales standpoint, but also runs on a credits per month system, which isn't great.

Had a rep in another region cold calling around the same amount as I did, but almost exclusively used ZoomInfo. We ended up having similar dials, answer rates, opps generated via cold-calling, attendees at events, etc. To each their own, I guess.

Haven't used Apollo.

Hope that helps.

saaskicker

Celebrated Contributor

Enterprise AE

try LeadIQ - most reputable competitor i've seen, UI isn't as shiny but the data is great.

SoccerandSales

Big Shot

Account Executive

Yes. Users will hardly ever love a tool, but need it to get the prospecting job done

Kosta_Konfucius

Politicker

Sales Rep

Its not perfect but does what it needs to do

sora

Opinionated

RevOps Automation Consultant

I’ve heard good things of Clay Ai or Apollo. ZI is good depending what verticals you sell to

CPTAmerica

Opinionated

President/CRO

No. But it's all about compromises. It really depends on what data is most important to your org.

Marth

Opinionated

si vis pacem para bellum

Honestly people sleep on SalesQL

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gopats

Is zoominfo a necessary evil?

22 comments

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