quotascammedeverytime profile picture
quotascammedeverytime profile picture

quotascammedeverytime

account executive

Opinionated
Praised Answer
Good Citizen
+3

Is ZoomInfo intent garbage?

seems like it's rarely accurate or provides results. has anyone had success using it? if so, what are you doing differently  

is zoominfo intent garbage?

Attached poll
*Voting in this poll no longer yields commission.
👫 LEAD GEN
13

18 comments

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braintank
Politicker
8
Enterprise Account Executive
Based on my experience all intent tools are disappointing
jefe
Arsonist
4
🍁
They are definitely oversold.
CadenceCombat
Tycoon
7
Account Executive
It’s not what they hype it up to be and I haven’t had much success using but i’ll still leverage it if I have it.
RandyLahey
Politicker
2
Account Executive
This. Not great, but usable.
BTQ
Politicker
4
Account Manager
Buying intent is a grift in general imo - wouldn't pay extra for it
detectivegibbles
Politicker
1
Sales Director
I've had a great success using it.
Justatitle
Big Shot
1
Account Executive
Never seen a good intent tool other than a demo request
CuriousFox
WR Officer
1
🦊
Basically yes. I still take a look. The people they list as contacts for the intent aren't correct.
pirate
Big Shot
1
🦜☠️ Account Executive
I don't understand how it works
Sunbunny31
Politicker
0
Sr Sales Executive 🐰
Intent is great, but tie it back to department, project, contact - until then, it's all wishful thinking.
quotascammedeverytime
Opinionated
2
account executive
Is that how it works? I thought it only signaled at an account level
Sunbunny31
Politicker
2
Sr Sales Executive 🐰
Sorry, I was unclear. Yes, it only signals at an account level. So until it ties it back to something more substantial, it's not very useful. Take a large Enterprise account - it's great that someone, somewhere, is thinking about your solution. Who? And is it anybody who is a DM? Intent doesn't tell you anything that's useful.
quotascammedeverytime
Opinionated
0
account executive
Thanks for clarifying
CuriousFox
WR Officer
3
🦊
Yup. They just list a few random contacts - not the ones that were actually looking for your service.
Kosta_Konfucius
Politicker
0
Sales Rep
Its not something I would change my target list for
ThatNewAE
Big Shot
0
Account Executive - Mid enterprise
It's beyond pathetic. Everything is incorrect, from revenue to folks' emails !
Beans
Big Shot
0
Enterprise Account Executive
Vaporware add-on.
medhardwaredr
Opinionated
0
Director of Sales NA
The ability to find contact info is great! Still have to get ahold of them though

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