It Was Earth Day so Use it in Email

As you may have noticed from the countless Earth Day posts on LinkedIn, the holiday was this past Saturday. To set up new meetings, I've been incorporating the Earth Day theme in my messaging.

I've been emailing every prospect who posted about Earth Day with a template highlighting how our products can help their companies achieve their green goals or how our products are eco-friendly. Whether it's more efficient processes leading to less waste or other sustainability initiatives, there are many ways to help protect the planet.

Many of the companies we sell for have also posted about how their products can help sustainability, which can be a great source of inspiration if you need help

To grab the prospect's attention, you can start your email by mentioning how every day can be Earth Day, and I've found that this has helped increase my reply rates significantly.