LambyCorn

A mfkn E

How many cold emails per day if purely email outreach? No calls! 40hr week

Hello warriors; I am not experienced with emails at all, I send follow-up emails to prospects I spoke over the phone with but that's about it - we just added a new rep purely for emails and texts, but I have a question; for an SDR, 100 cold calls per day in an 8hr shift is a good rule of thumb IMO

What about emails? How many emails a day should one be able to send, considering 0 calls?

Thanks

💌 Cold Emailing

📊 Metrics

👨‍🌾 SDR

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TennisandSales

Politicker

Head Of Sales

wait....your company hired 1 person who is JUST going to do email and txt outreach? and you are just doing cold calling??
This is kinda crazy in my mind.

also the number is hard to nail down. If you wan to be sending personalized, emails to contacts that you have researched, its going to be a small number.

but you can use mail merge and push out a TON of emails. but it will be spam for sure.

why wouldnt they just have you start incorporating emails into your outreach?

LambyCorn

Arsonist

-10

A mfkn E

great thanks for nothing!

antiASKHOLE

Tycoon

Bravado's Resident Asshole

As many as you can get out, I guess. It depends on your ability and how personalized you want your emails to be.

This just seems like a crappy model if you ask me.

LambyCorn

Arsonist

-1

A mfkn E

yeah the idea behind it is to stay on top of old leads and conversations that SDRs have had - so have the SDRs to cold calling and the email rep sending follow ups and texts, on the cold callers behalf

That way SDRs concentrate in calls which is their thing, and the email text support rep into the backoffice, tedious tasks which takes time out of the SDR's time for cold calling

antiASKHOLE

Tycoon

Bravado's Resident Asshole

I can see that as a safety net, but to just email all day is really a waste of man hours and potential. That is why we block out certain times on our calendars to direct our time in sales.

I'm not your boss nor would I want to be. With that being said take everything I say with a grain of salt.

It seems to me, when you say "takes time away from cold calling" part of an SDR/BDRs role and responsibility is emailing and getting different touch points of contact. Maybe it's not a fix to have someone just email all day long. The true fix would be to have the SDRs manage their time better. Unless they are ripping off 150+ calls a day, I call bullshit on the emails being the thing that is taking the time away from them to do their job.

my solution. RIP that position and have a REAL and CRUCIAL conversation with your team on what they are expected to do.

P.S. This is coming from a former BDR manager who did all of the above and my team followed suit on it.

LambyCorn

Arsonist

A mfkn E

yea man I know my company is a total piece of garbage, they want to grow the sales team on a commission based plan for SDRs... Cheap fucks are now onboarding outsourced indian reps fml our AE hasn't closed one meeting out of 30+ appts lol

I am just trying to help the new girl sending emails, thats why I ask all this

antiASKHOLE

Tycoon

Bravado's Resident Asshole

wow, that is terrible. If they aren't seeing a return, why do they want to keep on the same track?

the deeper we get into this conversation, the more red flags I am seeing pop up.

BlueJays2591

Politicker

Federal Business Dev Director

100 calls a day is too many. That's a telemarketer that you can hire for $13/hr. And why would you hire a person just for calling and texting? Why not have everyone do everything?

LambyCorn

Arsonist

A mfkn E

and im not the one hiring guys, someone got added to the team and I am supposed to help them out, but idk what to do so I came here for advice, on basic metrics for someone who got hired to do cold email outreach
people get hired for cold calls, I dont see why its strange to hire someone purely for emails and texts; considering we got 2 meetings in the first 4 weeks, from doing this- simple, following up on people via email what so weird about that? in theory im just a damn SDR but I try to fill in basic gaps left by our leaders who ghost the meetings we book lol

LambyCorn

Arsonist

-1

A mfkn E

idk why people say 100 calls is too many, if you blitz 1 hour you can bang 50 dials since almost nobody picks up - i dont dial 100 calls now because i got lazy and I get my numbers hitting lower numbers, but back in the day when I was starting out NO CAP i would hit 180 calls in a 9 hour shift , its only 20 calls an hour?? thats 1 dial every 3 minutes, 1 call takes 25 seconds to dial, hang up + 5 seconds to dispo... 2 dials per minute if you blitz and they dont answer - out of 100 dials we get 3 convos maybe? and even calls were meetings get booked don't tend to go over 3 minutes so

LambyCorn

Arsonist

-1

A mfkn E

but anyways it seems the war room might not have the answers im looking for at this moment in time, ill try reddit lol i cant believe a back office type role is so rare?

JustGonnaSendIt

Politicker

Burn Towns, Get Money

I think what most people are trying to indicate here is, this seems to be activity for activity's sake. I.e. somewhere, someone is investing in a staff resource just to justify / pump their numbers.

In an objective sense, it's a very low-value role. The cost associated with it is better spent motivating / upskilling / providing better tooling for your SDR's, so they can make the dials AND get the other touches in.

CadenceCombat

Tycoon

Account Executive

Instead of wasting time trying to execute this non-sense strategy, put the effort into finding a new company that doesn’t suck.

Kosta_Konfucius

Politicker

Sales Rep

100/calls a day is a ton of calls, IMO. Never been a SDR but that's pretty high in my eyes. Emails can vary a lot more than calls. And it is more obvious to the prospect if they are pinged everyday, so it kind of depends on the number of accounts you have.

Emails that are super tailored will take a lot longer just with the research and typing it all out. 40/day is a good mark for extremely tailored.

You can do mass emails where its one email sent to everyone and bcc. This can be in the thousands per day, but not sure how many meetings you will set.

There is also having a template where you just change the name/company and have a template for every CXO. One can do 100/day I feel pretty easily

LambyCorn

Arsonist

A mfkn E

Awesome man, thanks a lot; that's exactly what I was looking for -

Yeah 100 calls a day is definitely a lot but it is an achievable rule of thumb if you sit down and do the job - pickup rate would vary on that also

detectivegibbles

Politicker

Sales Director

After the response to @TennisandSales, I'm just here for the comments.

JustGonnaSendIt

Politicker

Burn Towns, Get Money

I once sent 200K emails with one push of a button :)

2 Hours to create / refine the email, including time spent with Product Management. 2 hours to create the list. 2 hours to cleanse / cleanup the list. Then send. Including 'personalization' fields.

Love that sweaty monkey hovering over the big red button MailChimp sends to you as a confirmation you want to send out that blast.

All that said... What's the use in someone doing outbound with zero calls? Are they some kind of lower level of apprentice than an SDR usually is?

Also: Unsure what you're selling, but selling over text is not a thing. Maybe texting people you're already in with, but prospecting via text is a quick way to be blocked IMO.

SgtAE

WR Officer

you didn't hire an SDR, you hired a marketer.. the whole point of being an SDR is that you are omnichannel and running discovery process.

If I was your dude and my KPI's are "How many personalised emails can i send out per day" then i'd just run this stack..

https://www.fastoutreach.ai/
https://hyperise.com/
https://www.lemlist.com/
+ whatever data source you have...

Done for you, automatic hyper personalised emails at scale..is this what you're looking for or do you actually want someone who can convert deals for you.

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LambyCorn

How many cold emails per day if purely email outreach? No calls! 40hr week

18 comments

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