Long intros - Yay or Nay?

When introducting yourself to prospects do you go into your background, how long you've been with the company and your achievements, or do you just state your name and your title?

I'm curious because I have team members who talk about their work history and successes. I feel the prospect doesn't care and just want's to hear about the value you can bring to the table. Is there anytime a long intro would make sense?

What do you all think? Short or longer intro?




🧠 Advice
🔍 Discovery
☁️ Software Tech
18
oldcloser
Arsonist
8
💀
I don’t think they give a flying fuck on fire about anything longer than name, title, and role in the meeting/demo. If they perceive you as credible they’ll evaluate you as a partner going forward. But you don’t win that confidence til you find and prove you understand the problem.

Short flexible intros for me.
Filth
Politicker
2
Live Filthy or Die Clean
Yeah I feel the same, had some management and have some management that loves to go into waaaay to much detail. Sure I'm in sales so I love to talk but cmon if its longer than 2 minutes you've lost my interest and I'm sure that's the feeling of the prospect.
thekid898
Good Citizen
1
BDR
That’s my thought to. I deal with longer sales cycles so it’s normal to build a longer term relationship but I still think even then a short intro is what’s best.
coletrain
Politicker
1
Account Executive
That's THE answer. No one gives a shit about us. They give a shit about what we can do for them. For better or for worse that's not rude, that's business.

Long intros are the narcissist's game. Short/sweet/succinct because that's what a prospect will give you on a cold call.
oldcloser
Arsonist
1
💀
one word for this: yepyepyepyepyepyepyepyepyepyepyepyep
RandyLahey
Politicker
6
Account Executive
Short is the way. The only way. Once I cut down my intros my discovery massively improved.

People want to talk about themselves, not you. Get to their part of the intro ASAP.
TINSTAAFL
Arsonist
1
AE
Exactly this 👇🏼
People want to talk about themselves, not you. Get to their part of the intro ASAP.
BTQ
Politicker
4
Account Manager
On a cold call? Short & sweet.

On a disco? Brief but succinct
HVACexpert
Politicker
3
sales engineer
If they are too worried about who you are, you’ve lost. Short and sweet. Get to the content you’re there to discuss
TennisandSales
Politicker
3
Head Of Sales
once sales ppl that no one gives a FUCK about your title or who you are or what you have done they will be able to be more successful haha.
CuriousFox
WR Officer
3
🦊
Intros at what part of the process? Are you talking about during a proposal/formal presentation?
Sunbunny31
Politicker
3
Sr Sales Executive 🐰
Career background can be brought up during intros - if it's relevant.

Example: "I've worked in this industry for 10 years and have experience with the competition. I can highlight the differentiators as a subject matter expert"

Other example: "I came to this company after being a customer and using the solution for years. I can provide some color around the experience I had in that role as we go through the demo"

Not relevant: "I've been a rep for 15 years, selling to blue chip companies and earning a boatload of commission, enabling me to have a Porsche in the garage and a lake home."
oldcloser
Arsonist
2
💀
☝️✅
Pachacuti
Politicker
3
They call me Daddy, Sales Daddy
If you don’t give them a reason to keep talking to you in the first 5 seconds, you’re dead.
Fenderbaum
Politicker
2
Retired Choirboy🪕
Nobody cares about anything other than your name and title, and they'll most likely forget it unless a card or something else is given.
detectivegibbles
Politicker
2
Sales Director
Sometimes yes sometimes no for me.

Telling our story helps a majority of the time and validates our products.
punishedlad
Tycoon
2
Business Development Team Lead
I like a middle ground. I've usually already met a prospect in person before we get on a demo, so I do try to build a little rapport before launching in. Usually referencing other accounts similar to them in size or nearby in location that I've worked with as well. Then start with a high level scope that segues into our demo.
CPTAmerica
Opinionated
2
President/CRO
Assuming you know what will impresses a prospect is a dangerous game. Keep it short and get them talking about themselves as quickly as possible. As the call goes on you can slip in little comments about your experience, past successes, background etc. The other way feels to formulated and you give off massive sales vibes which in turn has prospects putting their shields up right out of the gate.
Wellss
Tycoon
2
Channel sales
Short intro 100%. The only time I'll go into more detail is if they're part of an industry I have more experience in, so I'll use that to my advantage. Otherwise, they probs don't care
Kosta_Konfucius
Politicker
1
Sales Rep
I would do a longer intro when I worked for a lesser known company to paint a picture on what to discuss. In my current role, most prospects know what the meeting is about so its pretty much name and title
Maximas
Tycoon
0
Senior Sales Executive
As brief as possible just to not sound a scammer and get to the point,why they would give a damn about anything else more than the name,company&perhaps the title and the contact reason!
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