oldcloser

💀

NDAs are hampering my groove - Any better way to play this?

Subject: CFOs don't usually get these-

Hi {{first_name}},

Yes, an xxx platform used by two of the globe's top lenders whose logos are in your wallet is emailing you directly.

Here's why: {{company}}'s xxxx technology can likely be augmented (not replaced) with a solution that cuts $200k in annual MLOps expense. We did it for them. We'll do it for you.

Worth a look? If so, would it be Dave or Jay?

🔎 Prospecting

👑 Sales Strategy

💌 Cold Emailing

18 comments

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Sunbunny31

Politicker

Sr Sales Executive 🐰

I’ll never forget the CEO of the company I used to work for, whilst we as a company were engaged in a tiff with the CEO of another very large tech company, referring to that company not by name but as “a fruit company in Cupertino”. Would something like that (well, maybe not so snarky) work? We also used “very large athletic shoe manufacturer in the PNW” when we couldn’t name drop. Letter of the law right there.

oldcloser

Arsonist

💀

This is interesting. C Suite says “a behemoth telco in the UK.” They actually said “ a large domestic air carrier based in Atlanta” I mean… I might take some liberty with known ad slogans.

A large charge card company- most won’t leave home without it. Another one in the same category that’s priceless. For everything else there’s them.

Or not.

Sunbunny31

Politicker

Sr Sales Executive 🐰

I’d definitely have more fun with it than “two of the largest FSIs in the world…” which is legit but maybe not as attention-getting as a clever turn of phrase.

oldcloser

Arsonist

💀

Yeah- but that nails it and it’s likely sufficient. I’m probably way over thinking it. I dont really think the generics are prohibiting replies. Pretty safe to assume this never happened. “I would have replied, but I’m not sure he meant Mastercard.” And we persist. 😁

Sunbunny31

Politicker

Sr Sales Executive 🐰

Having the customers to reference, even obliquely, is far better than not having them.

I’m laughing at the thought of someone looking at an email and say, “you know, if only he’d have told me AMEX was using their stuff, I’d have responded, but since he didn’t, I’ll continue to wonder if there’s a way to solve this problem I have.”

oldcloser

Arsonist

💀

Probably not. Was a long week in the soup.

poweredbycaffeine

WR Lieutenant

☕️

Smamex and Maestrocrab

oldcloser

Arsonist

💀

This could work! Opens the door to include rampax ranpons too.

CuriousFox

WR Officer

🦊

😆

Pachacuti

Politicker

They call me Daddy, Sales Daddy

Do you mean you can’t mention a clients name due to an nda?

oldcloser

Arsonist

💀

Yeah, can't say AMEX or Mastercard.... it's like a prospecting noose. I can get away with saying it verbally. Just can't write it.

Pachacuti

Politicker

They call me Daddy, Sales Daddy

I have the same issue with a couple my clients. They won’t let us put out PRs and we have to get their permission to mention them in conferences.

Are you able to put their logo on a slide which mentions all your clients, without saying exactly what you do for them?

oldcloser

Arsonist

💀

Yeah, that I can do. It just doesn't help the door knocking. I think it's just the startup curse. Tough to get around this:

"Hi this is nobody from a company that's never done anything for anyone you've ever heard of. Gimme some time so I can waste it?"

Pachacuti

Politicker

They call me Daddy, Sales Daddy

Yah, it’s rough. It’s nice to be in a big, well known company. Name recognition is awesome.

Maximas

Tycoon

Senior Sales Executive

You mean not disclosing the type of platform or technology to a third party?

oldcloser

Arsonist

💀

Standard NDA says not to say anything about who we're engaged with. I can sing about the tech. I just can't turn heads with big logos. I can get away with mentions but the minute I write it I'm going to jail.

braintank

Politicker

Enterprise Account Executive

I like the phrasing, people will know exactly what you're talking about. Clever way to skirt logo rights and establish credibility.

Not crazy about the "can you believe we're emailing you" opener. I'm sure CFOs get plenty of cold emails. I think a stronger hook is less likely to trigger the immediate delete reflex.

I'd suggest starting with an observation or problem statement.

Check out Lavender framework collection for ideas: https://blog.lavender.ai/sales-email-frameworks/

oldcloser

Arsonist

💀

Hadn’t seen that. Thank you.

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oldcloser

NDAs are hampering my groove - Any better way to play this?

18 comments

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