Meetingsetter

SDR

Outbounding Advice Request

Out of the options below what do you think would be a more effective way of outbounding for an SDR in Enterprise (10k + employees) Saas sales.

Assuming like 60 dials and ~15 tailored emails are the KPI’s we’re shooting for on a daily basis

Method 1:

10-15 people from 2 accounts (so 20-30 total)

Send email out to them, call them 2-3 separate times at different points of the day

Method 2:

Less tailored emails, 60 different contacts and calling them once a day in a given call block.

Any kind of thoughts or suggestions are appreciated greatly

Which one do you think would be more effective?

Attached poll

Method 1 Method 2 Different approach (please share below)

*Voting in this poll no longer yields commission.

👑 Sales Strategy

☁️ Software Tech

🧠 Advice

8 comments

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RedLightning

Politicker

Mid-Market AE

@Meetingsetter

Think about what the prospects are receiving. If any company is doing method 2 (which they are), that means they're getting hammered with sales messaging and that sales messaging is probably bad.

Your goal is to start a conversation. The very first thing you need to do is separate from all of the noise shouting for their attention. Zig where others are zagging - tailor things to be extremely relevant.

One huge advantage you have with enterprise accounts (presumably) is that there is a TON of info you can find out without speaking to anyone.

Their careers page, news, hiring trends, leadership changes, Linkedin Bio's of the leadership teams, what they list as their role on LI, if they're public they have quarterly meeting/notes that are available and detail plans for the quarter/year.

To effectively execute method 1, you need to understand who you are in their world/story.

This is going to be harsh, but you are NOT the hero of the story. You are a stranger that your prospects could not give 2 shits about. You are essentially walking up to a stranger and looking to start a conversation.

If a person in real life walked up to you and talked about how great they are unprompted for 30 seconds, would you speak with them? Probably not.

If that same person made an observation and then asked you a question about it with genuine curiosity, you'd be more likely to engage in a conversation.

Your job as an SDR is two-fold. 1) begin a conversation 2) steer that conversation to the point where you can position your product/service as a bridge to get them to where they want to be.

think of it like a puzzle to crack

Meetingsetter

Politicker

SDR

Redlighting to the rescue again! I really appreciate you going into detail. I think you highlighted an area I’m having trouble with but couldn’t put into words. I think my biggest disconnect now is learning how to find and analyze that information you mentioned ( meeting notes, hiring trends, news etc) and then make it relevant to the person I’m reaching out to. Something I’m gonna have to work on diligently now.

RedLightning

Politicker

Mid-Market AE

NP @Meetingsetter I'm always happy to help someone that seems to want to improve!

Go read your customer stories and start seeing what they say. You'll find some common themes in what they percieve as their challenges and how your product was a tool to help them get past them.

Read between the lines and you'll see what their goals were.

With time, you'll start to see trends in how those problems manifested.

With your company as an (lazy) example if I sold sales training (also a lazy example), I'd look into LI see that you have either no people with enterprise sales in their title or a lot of people suddenly have that title. I can dig on the website and see that it was previously not geared towards enterprise by digging into your reviews or customer stories.

Now I know that, you are moving up market and you have a team that is new to it. I'd then look at leadership and see who they are and where they came from.

Now I take all of that and say - hey blah, seems like you're moving up market. You're probably still figuring out the best strategy to approach enterprise accounts. We've helped relevant company with their approach and helped them set up a repeatable process that new reps can learn quickly. CTA

Meetingsetter

Politicker

SDR

This is something I’m definitely going to dedicate some daily time too, actually gonna try and make it a team thing so I can help my fellow new hires out in the process. Really appreciate you painting the process out too, even though you called it a lazy example it’s pretty accurate to where the company is at right now hahah you could in all likelihood approach my manager and his higher ups with that exact pitch right now and get a gig lmao “Lightning fast sales training ™️” I can see it now hahah

RedLightning

Politicker

Mid-Market AE

I don't have the speed or charisma of the real red lighting

CoorsKing

WR Officer

Retired King of the Coors Knights

When in doubt, always lean towards the most tailored option. Quality > Quantity every time.

sales4lyf

Politicker

Business Development Manager

I'd always go with the tailored option, makes you look more personable and human rather than just spamming

DrunkenArt

Politicker

Sales Representative

Tailored is always better than throwing shit at the wall and hoping it sticks.

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Meetingsetter

Outbounding Advice Request

Which one do you think would be more effective?

8 comments

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