Hotlead

Producer

Politicker

Valued Contributor

Acclaimed Answer

Prospecting Avenues

Hello fellow sales peeps,

I have a quick inquiry for you, which may appear somewhat trivial. How do you go about finding potential clients?

I still make around 60 dials a dial being a Producer/AE, and I always get the best returns when I pick up the phone and dial. As it's continuously tedious, I want to start branching out to different prospecting tools.

Email could be more effective, with a mere 14% open rate, most of which is often irrelevant due to spam filters. Even if someone opens it in the preview pane, they must pay attention. Click rates are around 3%. LinkedIn used to be a valuable platform but is losing its usefulness.

So, I'm genuinely interested in knowing which prospecting methods you have discovered are effective.

🔎 Prospecting

💌 Cold Emailing

📞 Cold Calling

5 comments

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Kosta_Konfucius

Politicker

Sales Rep

After an open, I typically call or send a one question in a reply email "Would you be opposed to an intro?"

js2458

Politicker

Enterprise SDR

Dialing will almost always be your most effective avenue IMO. That being said - you will have the most success using all mediums. I think the issue you may be running into is blocking out your time as opposed to switching.

If you increase the amount of familiarity your prospects have with your name, they will be more likely to take a call or do business with you. I’d suggest blocking off specific times to email/call in the day and do some AB testing with both to figure out which times work best for you.

Pachacuti

Politicker

They call me Daddy, Sales Daddy

Doing the research to identify the DM and then cold calling, if I can't meet that person some other way, has historically been the best way for me.

CuriousFox

WR Officer

🦊

Where the hell have you been

jessb

Valued Contributor

Vice President Smart City Programs

I would say a lot depends on what you're selling and if you are in your geographic territory.

In my opinion, nothing beats an in-person visit.

However, if you are in a situation where you are only selling remotely then the best avenue is the call with an email follow-up recapping your voicemail message.

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Hotlead

Prospecting Avenues

5 comments

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