Roast my BDR Job Description

First time hiring a BDR. Here's the job post I came up with. Curious to hear your thoughts.


I might not pay attention to your feedback, but you savages have a lot of pent up rage, so have at it. Go ahead and roast me.


Don't let me stop you from complaining about the salary, but...

  • this is for a person with 0 years of experience, so we're going to start here and see if we need to sweeten the pot or not.
  • we're already planning to reexamine this three months after hiring and adjust upward if the person is succeeding.
  • if the quality of candidates is bad we will raise the base and try again.

NOTE: I have edited this based on feedback from you savages. Thanks to those who had good ideas.


Description below:

---------

Title: Business Development Representative


Preferred Experience: 1-3 years


Location: Remote


Base Salary: $40,000


OTE: $80,000


Earnings are not capped. OTE is a benchmark, but successful BDRs can exceed it with no limit by taking advantage of aggressive variable pay.


You will be paid for each meeting set with a sales-qualified lead.


You will also receive additional bonuses for closed deals: 1% of first-year revenue. This is rare for BDR roles and will dramatically increase earnings for successful reps.


There is a ramp period built in to protect your earnings during the first couple of months.


Benefits:


  • $2,000 onboarding stipend for tech and home office (after three months)
  • Health insurance
  • Retirement benefits
  • 15 days paid time off
  • 10 paid holidays
  • Fully remote work, with a co-working space provided in Greenville, SC

About This Role:


  • Results-focused, no aggressive minimums for daily activities
  • Targeting 60 daily activities to start
  • Manual emails, phone calls, and personalized messages all count as activities
  • Cold-calling is required
  • Only as part of sequences to well-researched, previously-contacted prospects
  • You will not be working down a list of random names to make 100 dials in a day
  • Access to reliable prospect information, including intent data
  • Education for a career in tech sales
  • Training
  • Courses
  • Books
  • Other learning materials
  • Opportunities for internal advancement (AE, BDR leader)
  • Opportunities to increase earning potential rapidly
  • Tech Stack
  • HubSpot CRM
  • LinkedIn Sales Navigator
  • Apollo sequencing and buyer intent
  • Lavender for email writing (if you want it)
  • Other resources upon request as budget permits

Responsibilities:


  • Research prospects to identify opportunities
  • Target prospects with outbound sequences (phone, email, LinkedIn)
  • Sit in on 1+ pitch call per week to learn the business and prepare for advancement
  • Assist with inbound leads for five hours per week to learn that part of the process
  • Acquire knowledge in key areas (our business, our industry, sales)
  • Enter, edit, maintain, and add to data in our CRM

Ideal Candidates:


  • Curious
  • Motivated
  • Organized
  • Positive attitude
  • Attention to detail
  • Strong communication skills
  • Desire to succeed in tech sales

About us:


{{PARTIALLY REDACTED}}. We provide dedicated product teams to mid-market companies, SMBs, and startups. Our teams design, build, and launch digital products, allowing clients to scale up and down as needed. Our cross-platform teams create web-based software as well as mobile apps.

๐Ÿ‘ฅ Hiring
๐Ÿ‘จโ€๐ŸŒพ SDR
๐Ÿ˜„ Job Hiring
16
braintank
Politicker
7
Enterprise Account Executive
You spelled base wrong
jefe
Arsonist
4
๐Ÿ
First thing I saw.
antiASKHOLE
Tycoon
2
Bravado's Resident Asshole
well that took a turn
jefe
Arsonist
2
๐Ÿ
Trout to Snout?
senator
Catalyst
0
Director of Sales and Marketing
guys please be nice my Grammarly was turned off and I've fixed it!
antiASKHOLE
Tycoon
1
Bravado's Resident Asshole
It's still fun :)
Sunbunny31
Politicker
1
Sr Sales Executive ๐Ÿฐ
Seriously asked this crew to be nice?
senator
Catalyst
1
Director of Sales and Marketing
Wow thatโ€™s an embarrassing one. Thanks for catching that.
LambyCorn
Arsonist
0
A mfkn E
maybe its in french
ThatNewAE
Big Shot
0
Account Executive - Mid enterprise
BASSSS !
saaskicker
Celebrated Contributor
4
Enterprise AE
$100,000 - $1,000,000 closed deal bonus: whatโ€™s your average deal size today? Are you fluffing the description to make it look better? <br><br>If this is attainable and Iโ€™m an sdr with half a brain who gets $400 for a $100,000 deal Iโ€™m gonna be salty v quick.
senator
Catalyst
0
Director of Sales and Marketing
Our average deal size is small now, but we do inbound only -for an average of $50,000. We have closed deals at each of the bonus tiers in the last year.

This person will only be targeting mid-market and enterprise accounts, so they definitely shouldn't be finding any deals below $100,000. We won't turn down contracts of below $250K, but we don't want to encourage them either.

Are you also saying the bonus isn't big enough for the deal size?

saaskicker
Celebrated Contributor
3
Enterprise AE
Youโ€™re targeting an untapped unproven market and paying 0.004% on a deal that presumably would not have been found without the person.
senator
Catalyst
-1
Director of Sales and Marketing
Weโ€™re providing a list of companies and intent data, then paying on SQLs which is the metric they control completely.

These other bonuses are to motivate finding deals that will really close.
saaskicker
Celebrated Contributor
1
Enterprise AE
Totally fair. You said roast the description. Iโ€™m roasting the bonus payout. Being paid a % of a deal as an SDR is a luxury, was never an option at the places I worked.
senator
Catalyst
0
Director of Sales and Marketing
For sure. Not trying to start a flame war in the comments.

Mostly pushing back to see if this is something I need to change, something to clarify in the description, or if we can let it ride.
saaskicker
Celebrated Contributor
5
Enterprise AE
Iโ€™m DTF in the comments.

$400 per meeting with SQL, if it closes you get 1% of revenue. Any deal size. Incentive across all MM and ENT accounts to find deals who close vs someone fresh with no experience who wants to go whale hunting.
oldcloser
Arsonist
2
๐Ÿ’€
This is tasty. โœ…
senator
Catalyst
2
Director of Sales and Marketing
Ok @saaskicker now you're talking. Will plan to make this change. Do you think it should go in the job description, or still pull this out of the description as discussed with that other person?
senator
Catalyst
2
Director of Sales and Marketing
I'm thinking maybe I don't mention the ramp or the specifics of the variable pay in the description still, but I adjust the OTE upward.
oldcloser
Arsonist
5
๐Ÿ’€
A ramp at 100% OTE is actually the best part of that offer for the candidate. Keep it in your pocket.
CuriousFox
WR Officer
4
๐ŸฆŠ
๐Ÿ’ฏ
saaskicker
Celebrated Contributor
0
Enterprise AE
if you post the specifics with the job posting make sure they are finance approved first, avoid the bait and switch. "sorry that was our old comp structure"
senator
Catalyst
2
Director of Sales and Marketing
sorry for being a total moron here... when you say "in your pocket" do you mean "in the job description" or "saved for the interview"?
oldcloser
Arsonist
1
๐Ÿ’€
use it to close the deal. Yes... don't publish it.
Sunbunny31
Politicker
1
Sr Sales Executive ๐Ÿฐ
Old sales term. Means you have some incentives to offer if/when needed. Always best to have some kind of a plan when negotiating.
DataCorrupter
Politicker
2
Account Executive
TOTALLY AGREE. Gotta give them 1% across the board. Keeps the math easy for everyone too.
oldcloser
Arsonist
1
๐Ÿ’€
Busted again with an old term.
saaskicker
Celebrated Contributor
1
Enterprise AE
There are some old terms that are out of pocket too.
oldcloser
Arsonist
2
๐Ÿ’€
I'll be out of pocket was actually once said often.Shit. Age.
senator
Catalyst
2
Director of Sales and Marketing
I changed this to be a flat 1% across the board.
oldcloser
Arsonist
2
๐Ÿ’€
Cool, where do I apply? See what we did there?
You been worked :)
Pachacuti
Politicker
3
They call me Daddy, Sales Daddy
My 2cents:
* I wouldn't detail out the variable as it could be a liability later. I would label it as "aggressive variable and no OTE cap".
* Ramp is ok - again I would not detail it in a JD.
* Benefits ok - benefits start Day 1 I assume?
* The rest is ok.
* Any Education requirements?
senator
Catalyst
1
Director of Sales and Marketing
Thanks for these thoughts.

Will plan to scale back whatโ€™s in the JD. Should I still keep base and OTE?

I think benefits start day 1 but will confirm.

Education will be considered but thereโ€™s no requirement.
oldcloser
Arsonist
2
๐Ÿ’€
Yeah- base and OTE should be in there. Honestly for zero experience it seems reasonable.
senator
Catalyst
2
Director of Sales and Marketing
@oldcloser should I put the variable comp back in if I change it to 1% of revenue?
oldcloser
Arsonist
2
๐Ÿ’€
If youโ€™re prepared to pay it- absolutely!
Pachacuti
Politicker
2
They call me Daddy, Sales Daddy
I would NOT put comp in the JD unless itโ€™s absolutely non-negotiable.
oldcloser
Arsonist
1
๐Ÿ’€
Doesnโ€™t bother me given the target. Looks like $5k/mo with no skills. Why not?
oldcloser
Arsonist
3
๐Ÿ’€
Ignore the long-schooled, extremely well-informed opinion from the strategist intern.

Proposition is fine in general. I just squirm at the variable. If Iโ€™m interviewing, I was taught, right here in Bravado to ask how many $100k, $200k, $500k deals have actually happened. Just seems fluffy, apologetic for the $40k base and somewhat transparently slime- ball. Agree with @Pachacuti - pull that back. Youโ€™ll get hits:
senator
Catalyst
2
Director of Sales and Marketing
Thank you for this. I'm taking that advice and will move the details out of the description and into my notes for the interview
oldcloser
Arsonist
1
๐Ÿ’€
I think you'll come out of this with a solid result.
senator
Catalyst
2
Director of Sales and Marketing
Thanks. You, @saaskicker and @Pachacuti have all been super helpful and generous with your thoughts
Beans
Big Shot
3
Enterprise Account Executive
Massive respect for the comp plan inclusion
jefe
Arsonist
2
๐Ÿ
Some really good comments here. I think the strongest part is the ramp inclusion.
Take the variable advice into account.
Where are you located? 15 days PTO for no experience surprised me.
Sunbunny31
Politicker
1
Sr Sales Executive ๐Ÿฐ
Honestly, this is a great post. You got great feedback before I even saw it, but I do want to commend you for the posting, the engagement, the attitude - all of it.
DataCorrupter
Politicker
1
Account Executive
Ton of good stuff already said, so only thing I'll add is the base/OTE does seem a little low (imho).

Here's what I made 5 years ago as a BDR/SDR:

- Out of college and directly into software sales
- 45k/45k first job (no experience), 55k/55k at the next one (1 year experience)
- 4-6 SQLs per month (roughly same as your per year estimate)
- 1% on every deal I sourced, regardless of deal size.


That was the standard for the time, all of the large saas companies were paying that for SDR/BDR. Its what all my software sales friends made at their companies too, so I'm not just leaning on my own limited experience. I imagine it's gone up 5k since, cost of living rising and all. As a BDR, these numbers felt very fair and OTE felt achievable, and there was a shot at getting promoted, so I'd call that the best possible scenario.

If I were a BDR or recent college grad, I'd be looking for 50k right now and being willing to settle for 45k if it's a good company and comp plan. You seem to have a good comp plan, so just raise the base a bit. You'll get more candidates in the pipeline by paying above market value, but I don't think you'll get more quality by being below it.
CRAG112
Valued Contributor
1
Account Executive
I would offer the 2k stipend immediately. If you are concerned about it being lost due to someone not working out, you could offer a clawback of some form if the three month mark is not met.

If you want people to be successful, you should set them up for success from the get go.
senator
Catalyst
0
Director of Sales and Marketing
This makes sense to me. There was another internal stakeholder who was worried about the investment being lost. I should have thought of this instead
poweredbycaffeine
WR Lieutenant
0
โ˜•๏ธ
Meetings set is not a valid variable comp metric unless your conversion from pitch to close is >80%. It is not good for the rep nor the business.
LambyCorn
Arsonist
0
A mfkn E
I have had WAY worse than this tbh. Where can I apply?? lol
GDO
Politicker
0
BDM
This is a great discription
Jaytea
Catalyst
-2
N/A
Bump base to at least 60k. Me an intern got paid 45k
senator
Catalyst
4
Director of Sales and Marketing
This is one of the ones Iโ€™m going to ignore.
Jaytea
Catalyst
0
N/A
If you want good talent it's worth it. Unless ur hiring someone from India because the cost of living is way cheaper
senator
Catalyst
0
Director of Sales and Marketing
I hear you. Not going to bring someone with no track record in at 60 base though. If they perform they theyโ€™ll get bumped up quickly.
Jaytea
Catalyst
0
N/A
Fair Ig but u haven't even tested out if this is viable. Either way it your choice and you know more about your business
senator
Catalyst
1
Director of Sales and Marketing
All the more reason to start with the base low IMO. Weโ€™ll learn from this first hire. Itโ€™s easier to raise pay than lower it.
poweredbycaffeine
WR Lieutenant
2
โ˜•๏ธ
You lack context and experience. Sit in the corner.
Jaytea
Catalyst
-1
N/A
Thank you for humbling me. Is that what u wanted me to say ๐Ÿ˜‚.
poweredbycaffeine
WR Lieutenant
1
โ˜•๏ธ
Dude. You must be a Michelin Star Chef the way you developed a taste for the sole of your shoes with your foot in your mouth all the time.
saaskicker
Celebrated Contributor
1
Enterprise AE
Sorry Jay. You recently posted about a referral to MSFT, where you said your TC is 25k. Did you get a 20k raise because you were named #1 intern?
Jaytea
Catalyst
0
N/A
TC is for part time not including bonuses
Jaytea
Catalyst
0
N/A
45k was for full time over summer.
42
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