S
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SDR2AE

Account Executive

Fire Starter
Contributor

Selling into the employee experience space


Hello everyone, 

just looking to pick the brains of anyone selling an employee experience platform (intranet) to be precise. 

Any tips into what's working in your outreach or any specific market trends to look out for? This seems to be a very saturated space with so many vendors within the space and some orgs choosing to run the project in house. 

any tips would be much appreciated. 

thank you 
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8

15 comments

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CuriousFox
WR Officer
6
🦊
Focus on value. Why you why your product and why they need it now.
tightlines
Politicker
1
Account Executive
Gotta love the whys. That’s it
braintank
Politicker
3
Enterprise Account Executive
You sell intranets?
TennisandSales
Politicker
2
Head Of Sales
i only have generic advice, but the most important thing is to really understand what problem your product actually solves and then understand why ppl care about fixing that problem.

once you do that, you just need to create simple messaging explaining it
jefe
Arsonist
2
🍁
Never sold these, but as @CuriousFoxsaid - focus on value and why now
SDR2AE
Fire Starter
1
Account Executive
Free with O365 package yes but most Sharepoint based intranets are clunky hence most orgs outsource consultants for a redesign to improve UX
SDR2AE
Fire Starter
0
Account Executive
Thanks for the tip. The product solves a variety of issues surrounding the employee experience. But issue is, how to know which of the issues prospects are dying to solve… Is it employee burnout, information overload, productivity or targeted comms issue? It gets even trickier because IT, internal comms and HR could be the key buyers. HR might be in line but comms might be pushing back etc. So ideally trying to see what works for others within this space.
Sunbunny31
Politicker
2
Sr Sales Executive 🐰
Asking questions of these prospects to find out what the challenges are for them, and being able to tie back to how your solution will address those. Each prospect may have wildly different challenges from another, so you just can’t assume, and have to ask.
SDR2AE
Fire Starter
0
Account Executive
Yes @braintank Sharepoint intranets
braintank
Politicker
2
Enterprise Account Executive
Aren't those free?
Diablo
Politicker
0
Sr. AE
It’s always about problem solving and value creation - how your product does it differently/effectively etc. You can further break these points into many sub points that would help you long term when talking to clients.
Kosta_Konfucius
Politicker
0
Sales Rep
Find the customer success stories and all outreach should be about the value the customer gains
Gasty
Notable Contributor
0
War Room Community Manager
So, you sell to the HR / HCM department?
SDR2AE
Fire Starter
0
Account Executive
There’s a lot of value actually cross department (IT Comms HR) but one value regardless of persona can’t greatly affect the buying decision. Hence I am curious to know in which of these departments does similar sales people see the most success selling into. Not sure I am making sense?
SDR2AE
Fire Starter
0
Account Executive
Yes HR is one of the department I sell into

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