K
K

KB_FarmerType

Strategic Sales

Opinionated
Valued Contributor
Member
+3

B2B space, worth becoming a partner ?

for those who are selling B2B tech via partners (indirect sales) , have you ever thought of becoming a reseller partner all by yourself ? 

I see commissions ranging from 15% to 50% 


yes you lose base salary and consistent income but if you are about to loose a job (due to company structuring and already have your own pipeline - would you become partner to your own org )

what am I not seeing ? 
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6 comments

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Notmyrealname
Politicker
4
AE
Nobody likes working with resellers. Buyers hate them. Vendors hate them. They're just middle men driving up costs. They really only work well when they have a catalogue of softwares and utilise economies of scale to offer substantial discounts while still robbing margin.

I guess if you're losing the job anyway and owning your own business is something you want to do, it's worth a shot, but it's never been a space I wanted to work in. Plus, don't forget all the additional work that goes into running a business, which probably won't pay off big unless you have multiple vendors involved.
CuriousFox
WR Officer
3
🦊
Can confirm. Am vendor. No love for resellers.
antiASKHOLE
Tycoon
1
Bravado's Resident Asshole
I have not seen much love for resellers. This really is only for those that are looking to get a foot in the door until the manufacturer sees them as a valuable add-on and then they get distributor access.

At the end of the day, it is up to you.
jefe
Arsonist
1
🍁
Definitely not a lot of love for these guys. And I like my base, personally.
ADK
Opinionated
0
VC Associate
To be honest, you can potentially know way more about the company and it's roadmap as an insider and able to influence the sale that way compared a partner could ever do. That knowledge gap usually gets worse in time. In general, I think being a "referral" partner than a "reseller" is a better deal and in my experience sales reps love working with them a lot more
Kosta_Konfucius
Politicker
0
Sales Rep
Its very common to leave to a partner the second you get put on a PIP. Call one you got a deal with and they will always hire you

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