should you always send the recording of your demo or only send it if a client asks for it?

Here's my recommendation (what's worked for my team and myself) of when you should send the demo recording:

>>> If there were multiple people scheduled for the demo but couldn’t make it.

⬇️Benefits⬇️

✅ Builds Credibility - other people that needed to be on the call but couldn’t will love that you thought about them.

✅ Lightens the Workload - instead of your prospect having to remember the demo for their team, they can piggy back off of your recording.

✅ Provides Context - without a recorded demo, a lot of valuable information can be lost when your prospect debriefs with their team.