Single Threading Cold Email to Multiple Prospects

Question for y'all


Up to this point, I've been reaching out to individuals when prospecting. It dawned on me today that if I have two or three targets at the same company, I could add them all to the same email.


I have no idea if this is a good idea or not. Has anyone tried this? I'm going to give it a shot and I'll let you know if I get any more bites than usual.

🔎 Prospecting
💌 Cold Emailing
8
Revenue_Rambo
Politicker
6
Director, Revenue Enablement
Tread carefully with this approach. Multicontact emails have significantly higher odds of being picked up by a spam filter.
RckChlkG33k
Big Shot
2
AE (Account Executive)
Didn't consider that aspect. Good call.
6
Founding BDR
Can either be a hit or miss. As Rambo mentioned, it can definitely trigger spam filters more just bc it’s going to more than one inbox. Said that, I’ve also found the some people feel more compelled to answer if they’re colleagues are also in the loop. Definitely proceed with caution but can be a useful tactic.
coletrain
Politicker
5
Account Executive
I would consider this a miss, feels like you would be coming in with little/no information about the firm and thus the prospects would not take you seriously.
Keep the contacts separate until in the funnel.
oldcloser
Arsonist
3
💀
Unless you’ve got a way to connect all contacts to a common problem convincingly, it feels like a fishing expedition.
poweredbycaffeine
WR Lieutenant
3
☕️
Feels like a good way to get multiple people to say no.
CuriousFox
WR Officer
3
🦊
Don't be lazy. Change em up.
13

How many touches does your cold email cadence usually have?

Question
19
How many touches does your cold email cadence usually have?
19% 1-3
49% 4-5
14% 6-9
19% 10+
107 people voted
14

Is it okay to cold email multiple people in 1 company?

Question
17
9

How many cold emails per day if purely email outreach? No calls! 40hr week

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18