My company recently announced that it will start tracking TAM as a KPI for sales. Now, if I sold a product, maybe... but a service like consulting? SO FUCKING SUBJECTIVE. There are so many variables to the usage of consultants for each company, department, division, etc. that some KPI's are just better left NOT being KPI's, TAM is certainly one of them in my industry. What is a bullshit KPI that your company tracks on the reg that you feel is ridiculous made-up bullshit?