Ah, the age of getting the CFO engaged in your sales cycle.
I've actually enjoyed it. Much of the value I add in the sales cycle is taking a lot of the work out of evaluating cost models on usage-based products. The CFO loves that.
Today, I got an inbound from a Finance Manager at a company I've long outbounded to. It seemed like the blue bird my tireless outbound efforts earned me. Karma.
Nope...trap.
Dude gave me great intel on what they needed now, the future value of what they wanted, metrics to price to...then the clear indication I would be a pawn in his renewal discussion with a competitor.
He has no issue with his incumbent, other than price.
He has quotes from competitors to negotiate the renewal.
His renewal discussion is tomorrow. His deadline is Friday.
His team in no case will make a commitment to a new vendor before Friday, but if the price is right and incumbent can't compete he simply doesn't renew.
cool...then let's talk next week when you don't renew with that vendor.
It's tough to say no to an eval today, but far too many times I've run a 911 to throw my name in and drive value along with price..only for someone not give a shit and use my model to get a lower price with their incumbent.
The point is, how do you know the Finance Manager isn't a crazy glue sniffer? "Building model airplanes" he says, but we're not buying it. Next thing you know, there's money missing off the dresser and your daughter's knocked up...seen it a hundred times.
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